We know it can be difficult to keep up on all of your favorite artists’ new music. We get it — you’re busy, and there’s a lot going on. Discovering new music should be simple, and now we’re making it even easier.
You’ve probably noticed the occasional full-screen recommendation in your Spotify mobile app, letting you know that one of your favorite artists has a new album out. Based on interviews we’ve conducted with Premium users, as well as your shout outs on Twitter, listeners seem to like this feature.
We personalize these new album recommendations based on your listening taste, combined with human curation. With an upcoming test we’re running in the US, we’re giving artists and their teams the ability to directly tap into this process and connect with the fans that care most about their music.
In this test, we will let artist teams pay to sponsor these recommendations, giving them the power to tell their listeners on Spotify—across both our Free and Premium tiers—about their latest release. You’ll now hear from a wider range of artists, which means you’re less likely to miss out on new releases from your favorites.
One thing that won’t change is that these recommendations will continue to be powered by your music taste, so you will only hear from artists that you frequently listen to or follow. We hope you enjoy these recommendations — but if you’re not into them, Premium subscribers can turn them off.
Look out for this new feature the next time one of your favorite artists drops their next release.