Since Spotify debuted our first K-Pop playlist in 2014, listeners have streamed more than 180 billion minutes of the genre and added K-Pop tracks to more than 120 million Spotify playlists. The share of K-Pop listening has increased by more than 2,000% in the last six years—meaning it’s growing really quickly compared to other musical … Continue reading This Week on the ‘Spotify: For the Record’ Podcast, How K-Pop Became a Global Phenomenon