Spotify Champions Unites Fans and Bridges Rivalries Through Music

Do you rep Red and Black or cheer Big Orange? On November 16, college allegiances will be tested when the University of Georgia and the University of Tennessee meet between the hedges in a hotly anticipated football rivalry matchup. Spotify is kicking off gameday weekend like never before, and as home to students’ favorite artists and songs, we’re bridging rivalries through music to bring fans together for an unforgettable experience.

When it comes to soundtracking college experiences, Spotify is the ultimate MVP. From gameday tailgate mixes to deep focus study and GRWM playlists, Spotify champions every moment. That’s why we’re popping up in Athens, Georgia, to host a very special event to unite fans and students across this iconic southern rivalry. 

University of Georgia alum and breakout country star Megan Moroney is hitting the stage at the Georgia Theatre, the home of her very first performance and the town’s most iconic venue. Known for her 2022 hit “Tennessee Orange,” the singer should have no problem uniting Bulldog and Volunteer fans—at least until kickoff. Attendees will also be treated to an opening performance by country singer and Georgia native Mackenzie Carpenter; Atlanta native Lily Rose, who was nominated for The Academy of Country Music’s “New Female Artist of the Year” in 2021, is taking the mic as our host for the evening. Students and fans in attendance will have the chance to take home customized football-themed merch, as well as one month free of Spotify Premium for Students.

Tying it all together, Megan is taking over Spotify’s Country Tailgate playlist for game day—providing the perfect destination for fans and students preparing for one of the most anticipated college football games of the year.