ONLY THE HITS

Spotify’s ‘This Is Taylor Swift’ Immersive Experience Connects Swifties Across Asia to Their Favorite Anthem

February 2, 2025

If you’re one of the many Swifties living in Asia, you’re in for a treat. Spotify is bringing the magic of Taylor Swift’s music to Jakarta, Manila, and Seoul with the immersive exhibition “This Is Taylor Swift. A Spotify Playlist Experience.”

Designed as a “love letter” to what it means to be a Taylor Swift fan, the exhibition brings our playlist of the same name to life, with every element reflecting the evolution of Taylor’s artistry—whether reliving her iconic eras, spotting familiar motifs, or taking home a piece of the experience.

 

“We’re excited to bring ‘This Is Taylor Swift. A Spotify Playlist Experience’ to Asia. It represents Spotify’s commitment to connecting Asian fans with global superstars like Taylor Swift and creating innovative, interactive experiences that deepen the connection between artists and their fans,” said Gautam Talwar, Spotify General Manager for Asia Pacific. “Swifties are some of the most passionate fans in the world, and this experiential event is a celebration of them—allowing them to connect to each other through their shared love of Taylor.” 

Taylor Swift’s impact in Indonesia, the Philippines, and South Korea is undeniable. In addition to being named Spotify’s 2024 Wrapped Global Top Artist for the second year running, with over 26.6 billion streams worldwide, the global icon was also the 2024 Wrapped Top International Artist in all three countries. Here’s what’s in store for attendees.

Witness Taylor’s evolution 

Explore a captivating gallery chronicling her 11 musical eras, complete with stunning visuals and fan-favorite tracks that showcase the depth of her artistry. 

Take part in a lyrical wonderland

Get immersed in a magical space where Taylor’s iconic lyrics come to life. From heartaches to love stories, celebrate the words and stories that resonate with Swifties everywhere. 

Bring home exclusive keepsakes

We’re offering a limited-edition keychain designed for fans to easily access Taylor’s discography on Spotify after the event. 

If you live in one of the three featured cities (or just happen to be visiting), check out the exhibition for yourself on the following dates:

  • Jakarta, Indonesia: February 14-16, 2025
  • Manila, Philippines: February 21-23, 2025
  • Seoul, South Korea: February 28-March 2, 2025 

And Swifties everywhere can find their favorites anytime on This Is Taylor Swift.