TAKE THE STAGE

Spotify Launches ‘Mi Primer Escenario’ in Argentina, Offering Emerging Artists a Festival Debut

February 5, 2025

Supporting emerging artists is woven into Spotify’s DNA, and we’re amplifying that commitment by bringing our “Mi Primer Escenario” (My First Stage) music contest to Argentina for the first time.

Fresh off a successful launch in Mexico, which saw rising star Mia Salinas take the stage at MEXCLA Spotify, “Mi Primer Escenario” now offers up-and-coming Argentine artists the opportunity to showcase their music and connect with listeners in a whole new way. Local fans will be able to vote for their favorite contestants directly through the Spotify app and help launch the next big Argentine music career.

The grand prize? A performance slot at Quilmes Rock, one of Argentina’s largest rock music festivals, alongside legendary acts including Los Piojos, Andrés Calamaro, Miranda!, Babasonicos, and Los Auténticos Decadentes. The festival takes place at Tecnópolis in Buenos Aires on April 5 and 6, and April 12 and 13. The winner will also snag the cover of Spotify’s Top Verano 2025 playlist.

“National rock continues to leave its mark in Argentina, and with the new wave of emerging artists, the genre continues to evolve and transcend generations,” said Carolina Martin, Spotify’s Artist & Label Partnerships Lead, Southern Cone. “As part of our mission to support local talent, we launched this contest to give participants the chance to showcase their music to the world and debut at one of the most iconic festivals in the country, hand in hand with their favorite audio platform.”

Ready to rock? Here’s how to participate:

Phase 1: February 4 to February 11

Record a video (30 seconds to 2 minutes) of you performing an original rock, indie, or pop-rock song. Upload it to TikTok with the hashtag #SpotifyMiPrimerEscenario. (Make sure you have full rights to the song.) The 20 entries with the most comments will advance to the semifinals.

Phase 2: February 19 to February 28

The Spotify team will select 10 finalists based on their affinity with the Quilmes Rock lineup. These artists will be featured on a special Spotify playlist where users in Argentina will be able to vote for their favorites using a new in-app tool (mobile only). The artist or band with the most votes wins!

To vote, simply open the playlist and listen to the song of the artist you want to support. At the end of the playlist, you’ll see the voting option. Free users will be able to vote once a day during the voting period, while Premium users will get three votes per day.

Phase 3: March 5 to Quilmes Rock

We’ll announce the winner on March 5, and they’ll be featured on the cover of Spotify’s Top Verano 2025 playlist for the following week. Then they’ll make their festival debut with a 30-minute set at Quilmes Rock in April. Additionally, all 10 finalists will be added to a separate Spotify editorial playlist.

Eligibility requirements for artists
  • Be of legal age, of Argentine nationality, and a resident of the Argentine Republic.
  • Be available to travel to Buenos Aires to perform at the event.
  • Have an active Spotify profile with at least six original tracks, and at least two tracks uploaded in the last year. Additionally, you must have fewer than 50K monthly listeners.
  • Have an active TikTok account and include a link to your Spotify artist profile in your bio.

To learn more about “Mi Primer Escenario,” view the terms and conditions here.