The Spotify Partner Program Expands To Nine New Markets, Giving More Creators New Ways To Monetize Their Content
Since announcing the Spotify Partner Program last fall, we’ve heard from creators who are optimistic about the flexibility, control, and opportunity that our new monetization program provides. And following the successful January launch in the US, U.K., Canada and Australia, we’re expanding the Spotify Partner Program to nine new markets.
Starting April 29, eligible creators in France, Belgium, Luxembourg, Netherlands, Ireland, New Zealand, Germany, Austria, and Switzerland are able to enroll.
The Spotify Partner Program offers audience-driven payouts to creators from Spotify Premium video engagement and the ability to monetize via ads in Spotify Free and on all other podcast listening platforms. This can help creators navigate seasonality shifts and shifts in brand/advertiser interest and give them a more consistent, reliable way to earn.
As a brand-new revenue stream for enrolled shows, Spotify Partner Program delivered impressive results immediately. Since its initial launch, Spotify Partner Program grew payouts to creators by more than 300% this January compared to January 2024. Hundreds of podcast creators surpassed $10,000 in monthly revenue, with the top earners crossing well into six figures in the first month alone.
Additionally, Spotify Partner Program creators in the US, Canada, UK, and Australia will have more opportunities to earn Premium video revenue for listeners in new markets starting on April 29.
Video podcasts are on the rise, and the number of creators actively publishing videos monthly on Spotify has grown by more than 50% year over year. Listeners are responding in kind, with over 250 million users having watched a podcast on Spotify, and nearly two-thirds of podcast listeners saying they prefer podcasts with video.
With more creators able to enroll in Spotify Partner Program, listeners will have access to a bigger and better catalog of video podcasts, as well as seamless background and foreground toggling. Premium users will also have the ability to watch videos with fewer ads. While a creator’s baked-in sponsorships will remain in the episode, traditional dynamic ads will not interrupt the video for Premium users, creating a seamless experience on any device.
“Spotify is committed to providing creators with more options to grow their audience and engage with fans on the format that best suits their style and show—either audio, video or both,” said Roman Wasenmüller, Head of Podcast Business at Spotify. “As we continue to evolve and expand the Spotify Partner Program, we are focusing on increased revenue and consumption for creators.”
Spotify has led audio streaming worldwide for nearly two decades. As video accelerates, we’re investing to make Spotify the video and audio destination for creators and listeners. With the Spotify Partner Program, we’re helping creators build and retain loyal audiences by delivering the best possible version of their content.
Find out more about the Spotify Partner Program by visiting the Spotify for Creators website.
