The Three Key Takeaways for Advertisers From Our Spotify Advance Event

The next stage of Spotify Advertising has arrived. Today, during our Spotify Advance event in New York City, we unveiled a host of updates that make it easier for advertisers to buy, create, measure, and get clear results on Spotify’s ad platform. These efforts reflect a big leap forward in automated buying and creative innovation for Spotify and the broader digital audio industry, most notably, the new Spotify Ad Exchange. 

We know that one of the reasons advertisers turn to us is because we’re constantly innovating at the intersection of culture, tech, and creativity. 

So we now have new ways to help advertisers jump into Spotify’s creative playground with ease, including our new Spotify Gen AI Ads.

1. We’re modernizing our ad platform to give advertisers the flexibility to buy Spotify in the way that works best for them: the new Spotify Ad Exchange and our self-serve Spotify Ads Manager.

• Spotify Ad Exchange (SAX) is our new programmatic offering. For the first time, advertisers can now access Spotify’s engaged, logged-in users via real-time auction with full addressability and measurement capabilities in whatever way works best for them. Beginning today, in addition to The Trade Desk, the Spotify Ad Exchange is now available via Google’s Display & Video 360 and Magnite, with Yahoo DSP, Adform, and many more to come soon. These partners now have access to our suite of audio, video, and display formats across music, with podcasts coming soon. SAX is now available to advertisers across the U.S., Canada, Europe, Australia, New Zealand, India, Singapore, Brazil, and Mexico.

• Spotify Ads Manager: We’re continuing to innovate our self-serve platform with more advanced targeting capabilities, new 1P and 3P measurement solutions, and new outcome-based objectives to help advertisers of all sizes create, optimize, and measure their Spotify campaigns, including Spotify Pixel, Custom Audiences, key third-party partnerships, and a new App Installs objective.

2. We’re making it easier than ever for advertisers to create with Spotify.

• Spotify Gen AI Ads: We’re bringing our decades-long AI expertise and innovative approach to our advertising partners to enable them to create scripts and voiceovers at no additional cost, making it easier than ever to create high-quality, scalable audio ads. Gen AI Ads are available to advertisers in the U.S. and Canada in Spotify Ads Manager.

• Spotify Creative Lab: Our dedicated team of creative minds work collaboratively with brands and agencies to inspire and scale creativity and to build unique and effective campaigns made just for the Spotify platform. Our Creative Lab team has helped brands create first-of-its-kind Spotify experiences, like Bestie Mode with Coca-Cola and Oreo; American Express and Resy’s Music Taste campaign; and “100 Years of Chevrolet” in Brazil.
• Spotify AUX: Our in-house consultancy brings together our unrivaled know-how in music, podcasts, culture, experiential, and content production to bridge the worlds of brands, artists, creators, and fandom. Our mission is to provide innovative solutions that elevate brands through the power of music and culture. Today, we’re welcoming two partners to the AUX family: Visa and Kona Big Wave. We’re also continuing our multiyear partnership with Coca-Cola.

3. We’re helping advertisers reach their goals on Spotify with new measurement tools built just for Spotify and new 3P partnerships: We’ve rebuilt our first-party measurement stack and expanded tools with key third-party partnerships, enabling advertisers to evaluate performance across the funnel.

• New Lower-Funnel Objectives: Starting today, our new App Installs Objective enables advertisers to show ads to people likely to click and download their app, while our new Website Traffic Objective enables advertisers to optimize their campaign toward people most likely to view their website.

• Measurement Solutions: We’ve updated Spotify Brand Lift, our 1P measurement tool that helps advertisers understand how their Spotify campaigns impact their brand metrics. We’re also bringing Spotify Brand Lift and Spotify Pixel to Ads Manager. Lastly, we’re investing in key 3P partnerships to offer greater measurement capabilities and ensure that Spotify can be a trusted partner in this ever-evolving landscape.

Check out more coverage from Spotify Advance and visit Spotify Advertising for more about our advertising program and tools.