A New Way for Fans To Get Hyped for New Albums Is Here—Meet the Upcoming Releases Hub
Marking a first, Spotify has launched the Upcoming Releases hub—a destination solely dedicated to highlighting soon-to-be-released albums powered by Countdown Pages, a feature introduced last year.
This hub provides users with a one-stop shop to explore personalized recommendations based on their listening history. Located under the Search tab on mobile, fans can easily find the “Upcoming Releases” tile to browse these personalized suggestions and the top 10 global Countdowns based on the number of pre-saves.
Fans can easily pre-save multiple upcoming releases directly from the hub and quickly jump into Countdown Pages to preview the tracklists, stream released singles, watch Clips, find merch, and follow the countdown right up until release. Then, on release day, we’ll send a push notification to all the fans who’ve pre-saved, automatically adding the music to their library.
We’ve already seen the success and momentum Countdown Pages can build. Since launching in Summer 2024, 60% of major artists—including Charli xcx, Billie Eilish, and Bad Bunny—have used Countdown Pages to drive pre-release hype with fans.
Countdown Charts come to Spotify socials
In addition to the Upcoming Releases hub, we’re rolling out Countdown Charts on our Spotify and Spotify for Artists social channels, giving fans more ways to stay in the know. Every Wednesday, we’ll post an updated list of the top 10 Countdown Pages with the most total pre-saves globally.
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“The Upcoming Releases hub is about celebrating what’s next in music, and Countdown Charts bring a whole new level of visibility to releases that fans are most excited about,” said Madeleine Bennett, Senior Director, Head of Global Music Go-to-Market. “By ranking the top pre-saved releases globally, we’re giving artists a powerful new way to build anticipation and connect with their biggest fans in the lead-up to release day.”
For eligible artists (i.e., artists with at least 5,000 active listeners in the last 28 days), be sure to create a Countdown Page for your upcoming album or EP to be eligible for the hub and charts.
To check out our Upcoming Releases hub and start pre-saving the albums you’re most excited about, click here.
