ENHYPEN and Spotify Unleash ‘DESIRE’ With Immersive Pop-up Experiences in Seoul, Tokyo, and Jakarta
Spotify and ENHYPEN are inviting fans to step inside the world of DESIRE : UNLEASH with MAISON ENHYPEN—a multisensory pop-up experience celebrating the K-Pop group’s sixth mini album. From Seoul to Tokyo and soon Jakarta, ENGENEs can envelop themselves in the album’s core themes: passion, romance, and transformation.
Within MAISON ENHYPEN, fans will find thoughtfully designed interactive zones inspired by tracks from DESIRE : UNLEASH, offering a chance to experience the energy and emotion of the music firsthand.
The pop-up also features displays of ENHYPEN’s festival performance outfits and props, hidden Easter eggs revealing glimpses of each member’s personal Spotify playlists, and exclusive merchandise—including postcards with handwritten messages from the members.
Members JUNGWON, HEESEUNG, JAY, JAKE, SUNGHOON, SUNOO, and NI-KI recently stopped by the Seoul pop-up to experience MAISON ENHYPEN for themselves and host a special press conference. During the event, the group shared insights into their new mini album and how they’re bringing fans into their creative world through the MAISON ENHYPEN experience.
“Our lead single ‘Bad Desire (With or Without You)’ expresses an overpowering desire to turn you into a vampire,” explained SUNOO. “It’s a pop song with a sleek, chic mood. One of the key lines is, ‘A heaven without you must be like hell, but hell where I embrace you must be like heaven.’ Beyond the paradoxical lyrics, the song also reflects our own emotions, our desire to stay connected with ENGENEs.”
Added member HEESEUNG: “We’ve been collaborating with Spotify on a variety of projects. So it’s such an honor and joy to be working with Spotify again for MAISON ENHYPEN in celebration of the release of DESIRE : UNLEASH. I hope many ENGENES enjoy the event!”
HEESEUNG & JUNGWON
SUNGHOON, SUNOO & JAY
A digital surprise for fans everywhere
For ENGENEs worldwide, Spotify is offering a special digital surprise for a limited time: Visit the This Is ENHYPEN playlist and take a quiz to unlock a personalized, digital handwritten message from one of the members.
DESIRE : UNLEASH makes its mark
Even before its release, DESIRE : UNLEASH was already making waves on Spotify, landing a spot among the top 10 Countdown Pages globally for presaves—a testament to the anticipation surrounding ENHYPEN’s latest work and their growing international influence. On June 5, the mini album’s release day, “Bad Desire (With or Without You)” debuted as the highest new entry on Spotify’s Daily Top Songs Charts in both South Korea and globally.
“So many people came together and worked hard on this album, so I’m incredibly happy to see it doing so well,” said member SUNGHOON. “Above all, the fact that our ENGENEs are really enjoying it makes me so happy.”
“It’s been thrilling to witness ENHYPEN’s incredible growth, having supported their journey over the years,” added Jungjoo Park, Head of Music at Spotify Korea. “Their dedication to their fandom truly aligns with Spotify’s commitment to bringing fans closer to the artists they love, so we’re really happy to be celebrating the launch of their mini album with them and their fans in such a special way.”
From immersive pop-ups to personalized virtual experiences, ENHYPEN and Spotify are redefining the boundaries of fan engagement. So, whether in person at MAISON ENHYPEN or streaming online, get ready to be swept up by DESIRE : UNLEASH.
Fans can visit MAISON ENHYPEN in Seoul until June 14. The pop-up heads to ENGENEs in Jakarta June 12-16.
