FORE!

Netflix Tees Off With ‘Happy Gilmore 2 Tournament,’ a First-of-Its-Kind Interactive Experience on Spotify

July 25, 2025

Just in time for the release of Happy Gilmore 2, Netflix is turning to Spotify to bring fans a brand-new way to swing into the action. Literally.

Starting today, anyone can step onto the green for The Happy Gilmore 2 Tournament, the first-ever golf-inspired game built inside Spotify. It’s an audio-visual experience designed to tap into your love for the film, while introducing a whole new kind of storytelling. It’s immersive, interactive, and just the right amount of silly.

Golf on Spotify? You Bet

Developed in partnership with MiK Studio, this showcases what’s possible when teaming up with Spotify Advertising and how brands can thrive in Spotify’s creative playground. Whether you’re a seasoned golf pro (in spirit) or just here for nostalgia, The Happy Gilmore 2 Tournament lets you play through a series of film-inspired holes, no golf cart required.

Here’s how it works:

  • Users will find the experience within the Spotify app or via a link on mobile..
  • Players tilt their phones to take one swing per hole across three rounds, navigating signature moments from the film, like the alligator or Happy’s boots.
  • Players then advance to mid- and long-range shots, with a visible Happy Gilmore 2 score tracker and fun audio clips from the film played after each hole.

More Than a Game

“At Spotify, we design every campaign to feel true to the moment, connected to culture, and most importantly, resonant with our highly engaged audience.,” said Ann Piper, Spotify’s Head of North America Sales. “These aren’t one-size-fits-all executions. They’re high-impact experiences that show how Spotify can be a creative canvas for consumers and brands as well.”

To bring the fun beyond the game, the launch also includes plenty of surprises across Spotify. Think custom playlists, eye-catching videos, and special podcast moments, including a voiceover from  Bill Simmons. It’s all designed to make you feel like you’re part of the action, whether you’re playing through the course or just vibing to the soundtrack.