Laufey and Spotify Surprise and Delight with an Intimate Performance in NYC
On an otherwise ordinary Wednesday afternoon at one of New York City’s most iconic museums, Spotify treated visitors to an extraordinary surprise. As patrons explored Guggenheim New York’s famous rotunda during open visiting hours, the unmistakable sound of a cello began to echo through the space. Soon, it was joined by the soaring, timeless voice of Laufey, who appeared for an unannounced performance to celebrate her forthcoming album, A Matter of Time.
The event, “An Afternoon with Laufey and Spotify,” was a one-of-a-kind experience for lucky museum-goers and a curated group of Laufey’s top listeners on Spotify. In partnership with her label, AWAL, Spotify was thrilled to help bring this magical moment to life, offering fans an exclusive sneak preview of her highly anticipated album before it arrives on August 22.
The performance was a true intersection of music, movement, and fashion. Set against the backdrop of the museum’s graceful curves and a string ensemble, Laufey performed her unreleased album tracks “Clockwork” and “Mr. Eclectic,” followed by performances of “Falling Behind,” “Silver Lining,” and “From The Start.” The effect was a classic, romantic, and fantastical atmosphere that perfectly encapsulated the world she’s built around her new album.
A Matter of Time stems from Laufey’s experiencing real love for the first time and confronting the range of emotions that come with it. The 14-track project is a diary of feelings, from the beautiful to the ugly, all wrapped in her signature jazz-pop sound. The album’s visual world, inspired by old English manors and art deco design, further enhances its classic, academic feel—a style her fans lovingly call “Laufeycore.”
For Laufey, this is just the beginning of a massive back half of the year. Following the album’s release, she will embark on a sold-out U.S. arena tour.
Listen to Laufey’s new album, A Matter of Time, on Spotify.
