Fan Life, Spotify’s Global Campaign Celebrating the Passion and Power of Real Fans, Returns
Spotify’s Fan Life is back—and this time, the spotlight shines even brighter on the fans who make music culture unforgettable. This second installment of our global marketing campaign brings new depth and dimension with a series of short films that capture the movement, sound, and emotion of fan communities. With real fans featured across scenes and stories, we’re celebrating the passion and creativity that fuel artist fandoms around the world.
A new wave of global fandoms
This next chapter of Fan Life features a new lineup of seven global artist fandoms: Bad Bunny, Charli xcx, Lil Uzi Vert, Rezz, Sleep Token, Megan Moroney, and Pitbull. Each film spotlights real-life fans partaking in the distinctive rituals and celebrations that define their communities, from a touching dance party with a Bad Bunny fan and his abuela, to a late-night (or very early morning) bike ride for Charli fans, to Pitbull devotees donning the iconic bald caps and suits.
Watch our campaign films for Charli xcx’s and Bad Bunny’s fandoms below:
Explore the rest of the campaign films:
Celebrating fandoms worldwide
Our Fan Life campaign is rolling out now in markets around the globe, including the U.S., Canada, the U.K., Mexico, Brazil, Australia, Germany, Italy, Spain, and Colombia. It will also spotlight local artist fandoms that resonate deeply with regional audiences, including:
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- Italy: Kid Yugi, ANNA, Alfa
- Spain: Aitana
- France: Angèle, Aya Nakamura, Tiakola, La Mano 1.9
- Germany: Berq, Nina Chuba, Tokio Hotel, Souly
- Mexico: Shakira, LATIN MAFIA, Enjambre, Cachirula, Sabino
- Brazil: Natanzinho Lima, Duquesa, Anitta, Pabllo Vittar
- U.K.: PinkPantheress
The ultimate home for fans
At Spotify, we know that being a fan is about more than just listening—it’s about connection, community, and creativity. We’re fans, too, and we’re committed to understanding the nuances, inside jokes, and shared experiences that make each fandom unique. Whether it’s first access to tickets, exclusive artist content, or once-in-a-lifetime experiences, Spotify is the place where fandoms grow and flourish.
Fan Life is our tribute to the fans who make music culture what it is, and to the moments, big and small, that bring fandoms to life.
