RADAR Artists Give FC Barcelona an Assist With Their Matchday Takeover

Through our first-of-its kind partnership, Spotify and FC Barcelona are committed to uniting the worlds of music and sport. And when the Barça men’s squad recently stepped onto the pitch for a showdown with Getafe CF, RADAR, Spotify’s global emerging artist program, was ready for a matchday takeover. 

To celebrate, we hosted a roster of our RADAR alumni from around the globe to connect with one another and celebrate their artist journeys. Rising artists including centromilacare, Jolagreen23, Charlie USG, Delilah, Joaquina, and THAI of the T-Pop boy band BUS were in attendance.

 

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Our six-person squad represents the promising talent coming out of Italy, France, Spain, Mexico, Venezuela, and Thailand while spanning genres like pop, rap, alternative/indie and Música Mexicana.

“We know that there are exciting parallels between an athlete and an emerging artist’s journey, and through our RADAR program, we wanted to create a space for emerging talent from around the world to celebrate their shared passions,” said Rachel Ring, Global Music Programs Marketing Lead at Spotify.

 

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At the match, our RADAR artists had the opportunity to step onto the pitch and experience the stadium atmosphere, see their names up on the stadium LED boards, and support the team. In addition, they were featured in the RADAR takeover of the Barça Matchday playlist that gets FC Barcelona fans hyped up before every kickoff whistle.