Dining out for the vibes? You’re not alone. According to Resy’s 2024 Retrospective, ambiance plays a huge role when diners choose a restaurant—and nothing sets the vibe like music. That’s why American Express and Resy tapped Spotify to help music lovers find great places to eat based on their taste in tunes.
“Food and music are deeply connected, which is why we’re thrilled to partner with American Express and Resy to bring the Music Tastes campaign to life,” said Ann Piper, Head of North America Sales at Spotify. “Discovery is such a big part of the Spotify experience, enhancing fans’ daily moments. Now we’re taking that journey a step further by pairing listeners’ music behaviors with personalized restaurant recommendations.”
Available through the end of the year, our new Music Tastes by Amex in-app experience brings Spotify users restaurant recommendations in their areas. Here’s how it works:
- Head over to https://open.spotify.com/presents/amexmusictaste on your mobile device or search “Music Tastes by Amex” in the Spotify app.
- Select from one of eight cities: Atlanta, Austin, Chicago, Los Angeles, Miami, New York City, San Francisco, or Washington, D.C.
- Based on your streaming behavior, Spotify will suggest a Music Taste profile: Smooth, Hearty, Lush, Fiery, Buttery, Earthy, Saucy, or Fresh.
- Just like that, Resy restaurant recommendations are served up based on your city and Music Taste profile. Tap “Book on Resy” to make a reservation.
- After you’ve selected a restaurant, you can share your personal Music Taste on social media.
“Both American Express and Spotify provide personalized experiences for our customers that especially resonate with millennial and Gen Z audiences,” said Jill Hamilton, Vice President, Global Brand Advertising, American Express. “Whether it’s Resy’s in-app Discover tab or Spotify’s personalized daylist, we offer a unique opportunity for a customer to make the experience their own. This new digital program combines users’ love of food and music to help them find their next favorite restaurant.”
Even more special, Olivia’s top listeners on Spotify along with American Express Card Members will be invited to explore the gallery one hour earlier than the general public opening on each day. They’ll also have the chance to experience more of Olivia Rodrigo with epic on-site benefits, including access to a limited-edition t-shirt for purchase, an exclusive gift with purchase for Amex Card Members, and a complimentary tote bag for all fans.
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