Tag: brand partnership

Spotify and Budweiser Rock Manchester With Live Music, a Tattoo Studio, Exclusive Merch, and More

December 12, 2024

Since Spotify launched AUX Live Experiences for U.S. advertisers earlier this year, brands like FanDuel and Samsung have tapped into our offering to build cultural relevance, connect with their audiences in real life, and cultivate fresh fandoms.

On Wednesday, we expanded our live-events offering to the U.K., with Budweiser as our first partner. Together, we hosted a special “Music Depot” experience at Manchester’s iconic Diecast venue, a former metalworks factory. The evening brought together more than 500 fans for an exclusive, high-energy celebration of live music and culture.

“Spotify is committed to deepening the connections between artists, brands, and fans. With AUX Live Experiences, we’ve seen that our branded live events are cultural moments that get people talking and deliver results for advertisers,” said Ed Couchman, Head of U.K. & Northern Europe Sales at Spotify. “We were excited to bring our AUX Live Experience with Budweiser to life in Manchester, offering local music fans an unforgettable experience.”

Hailing from Stockport, Greater Manchester, Blossoms headlined the event, bringing their signature indie rock to a hometown crowd. The band was supported by indie-pop duo Good Neighbours, and DJs Rowena Alice, Chaise, and Tinea Taylor spun sets throughout the evening.

Find Restaurant Recommendations Based on Your Music Taste With Spotify, American Express, and Resy

November 27, 2024

Dining out for the vibes? You’re not alone. According to Resy’s 2024 Retrospective, ambiance plays a huge role when diners choose a restaurant—and nothing sets the vibe like music. That’s why American Express and Resy tapped Spotify to help music lovers find great places to eat based on their taste in tunes.

“Food and music are deeply connected, which is why we’re thrilled to partner with American Express and Resy to bring the Music Tastes campaign to life,” said Ann Piper, Head of North America Sales at Spotify. “Discovery is such a big part of the Spotify experience, enhancing fans’ daily moments. Now we’re taking that journey a step further by pairing listeners’ music behaviors with personalized restaurant recommendations.”

Available through the end of the year, our new Music Tastes by Amex in-app experience brings Spotify users restaurant recommendations in their areas. Here’s how it works:

  • Head over to https://open.spotify.com/presents/amexmusictaste on your mobile device or search “Music Tastes by Amex” in the Spotify app.
  • Select from one of eight cities: Atlanta, Austin, Chicago, Los Angeles, Miami, New York City, San Francisco, or Washington, D.C.
  • Based on your streaming behavior, Spotify will suggest a Music Taste profile: Smooth, Hearty, Lush, Fiery, Buttery, Earthy, Saucy, or Fresh.
  • Just like that, Resy restaurant recommendations are served up based on your city and Music Taste profile. Tap “Book on Resy” to make a reservation.
  • After you’ve selected a restaurant, you can share your personal Music Taste on social media.

“Both American Express and Spotify provide personalized experiences for our customers that especially resonate with millennial and Gen Z audiences,” said Jill Hamilton, Vice President, Global Brand Advertising, American Express. “Whether it’s Resy’s in-app Discover tab or Spotify’s personalized daylist, we offer a unique opportunity for a customer to make the experience their own. This new digital program combines users’ love of food and music to help them find their next favorite restaurant.”

Emirates and Spotify Partner To Take Inflight Entertainment to New Heights

November 6, 2024

Emirates is taking inflight entertainment to new heights by partnering with Spotify, the world’s most popular audio-streaming subscription service. Starting today, Emirates customers can now immerse themselves in a world of Spotify’s expertly curated playlists and podcasts directly through ice, the airline’s award-winning inflight entertainment system.

“At Spotify, we want to be everywhere our listeners are, so we’re thrilled to partner with Emirates to deliver best-in-class playlist and podcast entertainment for fliers around the world,” said Ian Geller, VP of Business Development at Spotify. “From signature playlists to top podcasts, we’re bringing Emirates customers an inspiring, curated experience—at 30,000 feet and beyond.”