Tag: digital experience

Find Restaurant Recommendations Based on Your Music Taste With Spotify, American Express, and Resy

November 27, 2024

Dining out for the vibes? You’re not alone. According to Resy’s 2024 Retrospective, ambiance plays a huge role when diners choose a restaurant—and nothing sets the vibe like music. That’s why American Express and Resy tapped Spotify to help music lovers find great places to eat based on their taste in tunes.

“Food and music are deeply connected, which is why we’re thrilled to partner with American Express and Resy to bring the Music Tastes campaign to life,” said Ann Piper, Head of North America Sales at Spotify. “Discovery is such a big part of the Spotify experience, enhancing fans’ daily moments. Now we’re taking that journey a step further by pairing listeners’ music behaviors with personalized restaurant recommendations.”

Available through the end of the year, our new Music Tastes by Amex in-app experience brings Spotify users restaurant recommendations in their areas. Here’s how it works:

  • Head over to https://open.spotify.com/presents/amexmusictaste on your mobile device or search “Music Tastes by Amex” in the Spotify app.
  • Select from one of eight cities: Atlanta, Austin, Chicago, Los Angeles, Miami, New York City, San Francisco, or Washington, D.C.
  • Based on your streaming behavior, Spotify will suggest a Music Taste profile: Smooth, Hearty, Lush, Fiery, Buttery, Earthy, Saucy, or Fresh.
  • Just like that, Resy restaurant recommendations are served up based on your city and Music Taste profile. Tap “Book on Resy” to make a reservation.
  • After you’ve selected a restaurant, you can share your personal Music Taste on social media.

“Both American Express and Spotify provide personalized experiences for our customers that especially resonate with millennial and Gen Z audiences,” said Jill Hamilton, Vice President, Global Brand Advertising, American Express. “Whether it’s Resy’s in-app Discover tab or Spotify’s personalized daylist, we offer a unique opportunity for a customer to make the experience their own. This new digital program combines users’ love of food and music to help them find their next favorite restaurant.”

Spotify Brings Fans an Exclusive Digital Experience for Maren Morris’s New Album

March 25, 2022

Photo credit: Harper Smith

Country-crossover star Maren Morris’s career has been rising since the release of her first hit single, “My Church.” In recent years, the singer-songwriter has gained a wide spectrum of new fans with tracks like “The Middle” (with Zedd) and “The Bones” (with Hozier), as well as from being a member of alt-country supergroup The Highwomen. Now, the Texas native is back with an album that serves as a love letter to the most important people in her life.

Humble Quest chronicles different parts of Maren’s story—from her rise to fame to the struggles she’s faced. Each song follows the artist on a “quest” to discover what it means to be humble and to let go while practicing self-care along the way.

To celebrate the album, Spotify and Maren teamed up to create “Humble Quest Cards,” which were written by Maren and designed in partnership with illustrator and frequent Maren collaborator Danielle Noel. The digital experience challenges fans to do one “humble quest” per day and pairs each action with a corresponding song off Maren’s new album. The concept is to inspire a way for fans to experience the album while also creating new adventures for themselves—from being a tourist in their own city to taking the scenic route home.