July 18 marked the start of South Asian Heritage Month, which celebrates the rich, vibrant cultures and histories of eight countries: Afghanistan, Bangladesh, Bhutan, India, Nepal, Pakistan, the Maldives, and Sri Lanka.
On Spotify, we’re using this occasion to illuminate the wide breadth of talent in and inspired by these countries. Our Desi hub has become the official home for South Asian Heritage Month, featuring popular Desi playlists, exclusive artist takeovers, and Spotlight: South Asian Icons—our hand-picked collection of podcast episodes featuring some of the top South Asian creators and personalities, including Dev Patel, Priyanka Chopra, and Sundar Pichai.
In addition, billboards in New York, Toronto, and London will spotlight our South Asian Heritage Month ambassadors—a diverse lineup of hitmakers and rising stars that includes Darshan Raval (India), Adnan Dhool (Pakistan), Kanchana Anuradhi (Sri Lanka), and Pritom Hasan (Bangladesh).
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