Tag: live experiences

Spotify and Budweiser Rock Manchester With Live Music, a Tattoo Studio, Exclusive Merch, and More

December 12, 2024

Since Spotify launched AUX Live Experiences for U.S. advertisers earlier this year, brands like FanDuel and Samsung have tapped into our offering to build cultural relevance, connect with their audiences in real life, and cultivate fresh fandoms.

On Wednesday, we expanded our live-events offering to the U.K., with Budweiser as our first partner. Together, we hosted a special “Music Depot” experience at Manchester’s iconic Diecast venue, a former metalworks factory. The evening brought together more than 500 fans for an exclusive, high-energy celebration of live music and culture.

“Spotify is committed to deepening the connections between artists, brands, and fans. With AUX Live Experiences, we’ve seen that our branded live events are cultural moments that get people talking and deliver results for advertisers,” said Ed Couchman, Head of U.K. & Northern Europe Sales at Spotify. “We were excited to bring our AUX Live Experience with Budweiser to life in Manchester, offering local music fans an unforgettable experience.”

Hailing from Stockport, Greater Manchester, Blossoms headlined the event, bringing their signature indie rock to a hometown crowd. The band was supported by indie-pop duo Good Neighbours, and DJs Rowena Alice, Chaise, and Tinea Taylor spun sets throughout the evening.

How Spotify and Samsung Brought Fresh Finds to Life in Chicago, From Live Performances to Interactive Experiences

April 4, 2024

Listeners looking to discover music from some of the most promising independent artists need look no further than Spotify’s Fresh Finds. Since 2016, Fresh Finds has served as a launchpad for DIY-minded artists, and we’re continuing to expand the program by connecting artists and fans in new and unique ways.

Last week, we partnered with Samsung to host a two-day live experience in Chicago featuring artists with deep connections to the city. More than 500 music fans came together to enjoy immersive activations and rotating performances by Fresh Finds artists Slow Pulp, Pink Pablo, Kara Jackson, Paris Texas, Fana Hues, and Casper Sage, as well as DJ sets from jigitz and Très Mortimer.