Billie Eilish and Spotify Bring the Mysterious Universe of ‘HIT ME HARD AND SOFT’ To Seoul

In May, Spotify and Billie Eilish welcomed U.K. fans inside the vast, mysterious world of her third studio album, HIT ME HARD AND SOFT, during an immersive listening experience hosted at the innovative London showspace Lightroom.

On June 18, we’re introducing this one-of-a-kind experience to Billie’s fans in Seoul, South Korea.

What can they expect? The event will offer a unique opportunity to immerse themselves in Billie’s latest musical journey. Visitors will dive into Billie’s world through the album art—an image of the artist underwater, floating beneath a white wooden door. As they make their way through Billie’s tracks, they’ll plunge deeper into the music. 

Taking place at Seoul’s Théâtre des Lumières, the event will accommodate hundreds of fans.

“We are thrilled to bring Billie Eilish’s immersive listening experience to Korea, serving as the bridge that connects Billie and her fans in South Korea,” said Jungjoo Park, Spotify’s Head of Music, South Korea. “We will continue to showcase our global music ecosystem and help drive culture that brings artists and fans together in a truly unique, Spotify way.”

HIT ME HARD AND SOFT marks Billie’s first full-length album in three years, following up on 2021’s Happier Than Ever and 2019’s WHEN WE ALL FALL ASLEEP, WHERE DO WE GO? With each album release, Spotify has helped connect Billie devotees to the dark-pop prodigy in new and exciting ways, including a multisensory interactive experience, our first-ever artist hub, special on-platform album experiences, and more.

Check out photos from the event, where Billie herself made a special appearance alongside global superstar JENNIE to answer fan questions!