CES 2020: Spotify Makes Noise with SAI Announcement, Ludacris Performance, and More

This week, industry experts once again converged at the Consumer Electronics Show (CES) in Las Vegas, Nevada. Spotify was on the ground for the seventh year in a row, contributing to the mix of innovative discussions and product debuts.

From the launch of Spotify Podcast Ads, powered by Streaming Ad Insertion (SAI) to partying with Ludacris at our annual Spotify Supper, we listened, learned, and connected in person and through a love for all things audio. Take a look back at some of Spotify’s notable CES 2020 moments.

Wired x Spotify: The Trends That Will Define 2020 and Beyond

“There’s no other medium like podcasts. They’re a uniquely intimate format that resonates with listeners, and our research proves it—81% of users take action after they’ve heard a podcast ad.” —Lee Brown, Spotify VP, Global Head of Ad Sales at the Wired x Spotify fireside chat with Wired Editor-in-Chief Nicholas Thompson

Credit: Denise Truscello/Getty Images for Spotify

Cheers to Happy Hour

“I’m so excited to launch Spotify Podcast Ads powered by our proprietary Streaming Ad Insertion tech. We’re bringing real-time targeting, measurement and interactivity to the format for the very first time.” —Jay Richman, Spotify Head of Global Ads Business and Platform

Credit: Bryan Steffy/Getty Images for Spotify

ELLE Women in Tech Panel with Dustee Jenkins

“I always had an inner voice that said ‘keep going.’ We have to be intentional about supporting and advocating for other women.” —Dustee Jenkins, Spotify Global Head of Communications

Credit: Bryan Steffy/Getty Images for Spotify

“Yeah!” It’s Spotify Supper

With a performance by Ludacris and bites from three James Beard Award-winning chefs—Tim Hollingsworth, Charleen “The Veggie Whisperer” Badman, and Kwame Onwuachi—there was plenty to chew on and a lot to celebrate.  

Oh yeah, did we mention Lele Pons, Paul Feig, Sophia Bush, and Paris Hilton hit the dance floor during Luda’s performance?

Credit: Getty Images for Spotify

Power of the Female Voice: Podcasts as the New Frontier 

Social media powerhouse Lele Pons joined Spotify’s Global Head of Automation Revenue and Podcast Monetization, Julie Clark, to talk about all things podcasts. 

“I can’t plan for innovation—I need to be inspired. I go with the flow, and I’m always evolving to what’s new.” —Lele Pons, digital content creator

Credit: Bryan Steffy/Getty Images for Spotify

Power of the Female Voice: Storytelling through Audio 

At the Female Quotient Lounge, Sophia Bush sat down with Spotify’s Global Head of Communications, Dustee Jenkins, for a session on the power of storytelling through audio that was standing room only. 

“It’s really important for me that advertisers I work with on the podcast or brands that I work with in general are willing to stand for something and recognize the world they operate in.” —Sophia Bush, actress and podcaster

Credit: Bryan Steffy/Getty Images for Spotify

Unlocking the Power of Podcasts at Variety’s 2020 CES Summit

“Podcasts are allowing creators like myself to become novelists, creating something entirely new that we wouldn’t be able to bring to TV and film in the same way.” —Paul Feig, director, writer, and actor 

“I love the process of developing the idea, and podcasts allow me to talk through the idea before it’s fully finished.” Lele Pons, digital content creator

Credit: Bryan Steffy/Getty Images for Spotify

“We’re launching Streaming Ad Insertion to help bring better monetization to not just Spotify but the industry overall, for creators and advertisers.” —Dawn Ostroff, Spotify Chief Content Officer

Credit: Bryan Steffy/Getty Images for Spotify

For more CES, head over to Spotify for Brands