Spotify Celebrates LGBTQIA+ Creators and Fans With Our 2020 Pride Campaign
Let’s face it: Pride looks a little different this year, with cities around the world unable to host celebrations in honor of LGBTQIA+ community, representation, and progress. But although queer folks and allies can’t take to the streets with flags, floats, and festivals this summer, we can all celebrate the feelings of pride and togetherness that come from streaming LGBTQIA+ artists and creators.
Spotify has the unique ability to inspire and drive positive change through the power of audio. At this time, we know that feelings of togetherness and shared experiences have never been more important, which is why today we’re unveiling Unlike Any Other—Spotify’s 2020 global Pride campaign celebrating LGBTQIA+ creators and connecting them to fans around the world.
Unlike Any Other is all about empowering LGBTQIA+ creators to embrace their uniqueness and connect to new and existing audiences through the power of music and podcasts. The Unlike Any Other marketing campaign, which will live in 38 countries where Pride is celebrated, includes a key element—the Progress Flag—designed by Daniel Quasar in 2018. The Progress Flag adds five stripes to the traditional rainbow Pride flag to better include trans and non-binary individuals, marginalized communities of color, those we have lost to AIDS, and those living with HIV today within queer representation.
Plus, our Pride 2020 campaign features new content and experiences on platform, all available in the Amplify: Pride hub on Spotify. Each playlist, song, and podcast is as unique as the individual who created it—which means there’s a little something for everyone. Check out what’s available within the Amplify: Pride hub.
The House of… Ballroom Playlists
From Kiki to Pose and now Legendary, the house and ballroom community has made a lasting mark on modern pop culture. This playlist series, in partnership with Pose runway choreographer Twiggy Pucci Garcon, celebrates the iconic movement with curated playlists by top figures of ballroom culture, including Jason Ozzie Ash, Byrell The Great, Jack Mizrahi Gucci, and Jonovia Chase.
Pride-Themed Playlists
The hub will include a variety of curated Pride-themed playlists for every listener, such as Pride Classics, Latin Pride, Alternative Pride, Queer as Folk, Disco Fever, queer-themed Cosmic playlists and more. Additionally, our flagship queer playlist Out Now: Unlike Any Other further emphasizes the dynamism of emerging and established queer voices in music.
LGBTQIA+ Voices
This official podcast playlist, which includes shows from hosts such as Patrick Hinds (True Crime Obsessed), Em Schulz (And That’s Why We Drink), and Bowen Yang and Matt Rogers (Las Culturistas), will be followed by the launch of key curated podcast playlists by icons Gigi Gorgeous and Benito Skinner.
Additionally, creators and fans can celebrate the Unlike No Other campaign with My LGBTQ+ Soundtrack, social share cards that highlight queer moments via song. The card has five prompts that assign tracks to specific life moments, like their first love, first queer artist they heard, first Pride, and more. They’ll then post the card to their story/feed, inviting fans to share their own, ultimately creating a global queer collaborative soundtrack.
And since no Pride celebration would be complete without rainbows, users can look forward to themed surprises within the hub, such as features that light up with color as fans navigate the content.
Although Pride may look a little different this year, we can each turn up the volume to make it unlike any other.
Keep celebrating Pride through the entire month of June with Spotify Singles and playlists curated by LGBTQIA+ creators and tastemakers.
