Take it from your favorite super heroes (or even super villains): The League gets the job done. So in the spirit of Batman and Robin, the JLA, or the Birds of Prey, Spotify is entering into a new multiyear partnership with Warner Bros. and DC to produce and distribute an original slate of narrative scripted podcasts exclusively on Spotify.
The partnership—the first to involve the intellectual property of the entire DC Universe —will leverage iconic characters in new Spotify shows. Additionally, the companies are expected to draw upon Warner Bros. Studio’s broader collection of timeless titles as stand-alone podcast series. This collaborative and innovative effort will further increase the diverse array of premium storytelling content for Spotify listeners around the world.
Warner Bros. Digital Networks (WBDN) will manage the business and strategy related to the partnership. Warner Bros. Television Group’s digital studio, Blue Ribbon Content (BRC), will oversee the creative relationship and will co-develop and produce the programming in collaboration with Spotify, which will be responsible for the marketing, advertising, and distribution of the shows exclusively on its platform.
In addition to producing narratives based on existing characters and franchises from across Warner Bros. and DC, the two entities will also collaborate with Spotify to create new programming from original intellectual property—but more on those crossover events in a future issue.
To be continued . . .