BIGGER AND BETTER

Music Videos in Beta Brings an Improved Viewing Experience to New Markets

October 15, 2024

Earlier this year, Spotify introduced music videos in beta, giving Premium subscribers in 12 markets another way to connect with the songs and artists they love. Today we are starting to roll out that offering across 85 additional markets, giving even more Premium subscribers the opportunity to dive into the visual worlds of artists like Charli xcx, LISA, Fontaines D.C., Nick Ward, Anirudh Ravichander, and Fireboy DML. 

Music videos are a powerful way to build connections between artists and fans. In fact, users who discover a song and then watch the music video on Spotify are 34% more likely on average to stream the song again the following week.* And on average, songs discovered with music videos are 24% more likely to be saved or shared in the following week by those who watched. 

Music videos help immerse fans in the experience—whether they’re listening to a new song or revisiting an old favorite. As part of this expansion, Spotify is also adding new features to make the music videos in beta experience even better. These include:

  • Fans can easily find and discover new music videos to watch (on mobile and desktop) with video indicators on tracks.
  • Users can also more easily find the music video they’re looking for alongside its related track by typing the track or artist into search.

In addition, users will now have the option to seamlessly switch between music tracks and videos with a single tap of a button (on mobile and desktop).

Want to give it a try? Here’s how it works:

  • If you’re a Premium subscriber in one of our 97 beta markets, open Spotify on your iOS, Android, desktop, or TV device and tap the “Switch to video” button for music tracks with video. 
  • The music video will start playing within the Now Playing view, picking up right where you left off.
  • If you want to return to background listening, simply press “Switch to audio” to head back to the music track.
  • You can even watch the music video in full screen by turning your mobile device to watch in landscape mode.

The beta version of music videos on Spotify is starting to roll out in new markets today with a limited catalog of music videos — and will continue rolling out over the next few weeks. We’re always working to build lasting connections between artists and fans, adding features like Countdown Pages, Canvas, Clips from your artists, Artist Profiles, Live Events, and Merch to deliver a rich music listening experience. And for Premium subscribers, music videos in beta—along with offerings like DJ, Jam, and AI Playlist—is yet another way we’re making that experience even richer. 

Stay tuned, as we hope to expand the catalog of music videos, share new places for you to watch them, and take the feature to more users and markets.

 

*Than users who discover the song but do not watch the music video.