How Latin Artists Are Thriving Both at Music Festivals and on Spotify
From the California desert and Chicago’s Grant Park to New York City’s Flushing Meadows Corona Park and beyond, music festivals this spring and summer will sizzle with fans eager to hear their favorite acts. And this year, lineups are filled with some of the most talented Latin American artists who are bringing their music, language, and culture to these stages.
The Marías, CA7RIEL & Paco Amoroso, Ivan Cornejo, Feid, Young Miko, Rawayana, and LATIN MAFIA are among the Latin artists that are showing up and showing out. However, the impact of these artists goes far beyond the festival circuit with rising streams on Spotify. Here’s a look at what we’re seeing.
The Marías, who have festival spots booked all season long, have seen a 77% increase in their monthly listeners on Spotify since January. With more than 25 million listeners in LA and Chicago alone, their dreamy indie sound is clearly resonating.
Feid is one of the highest-billed Latin artists at a festival this summer, and in New York alone, the Colombian rapper, songwriter, and producer has 6.8 million listeners on Spotify.
Young Miko will be repping Puerto Rico this festival season. Her bold, genre-bending sound already dominates in Chicago, Miami, and LA, with more than 2 million Spotify listeners in each. And her collab with Feid on “CLASSY 101” has already racked up more than 38 million streams in 2025.
Ivan Cornejo and Junior H are representing Música Mexicana at major festivals and resonate deeply with youth culture. On Spotify, 66% of Ivan’s U.S. listeners and 55% of Junior H’s U.S. fanbase fall under the Gen Z umbrella.
From Latin alt-pop to Reggaeton Mexa to electronic, Latin artists across genres are storming stages and garnering streams. Tune into Spotify’s Viva Latino playlist to hear some of the tracks they’re sure to be performing on festival stages everywhere.
