How Spotify Is Driving Growth, Discovery, and Innovation in the Audiobook Market
Spotify took center stage at the London Book Fair this week, reaffirming our commitment to the audiobook market and showcasing our impact on the publishing industry. During a presentation and panel discussion led by Duncan Bruce, Spotify’s Director of Partnerships & Licensing for audiobooks, we highlighted our ongoing efforts in expanding the audiobook ecosystem, attracting new audiences, and driving revenue growth for publishers and authors.
Since launching our audiobooks in Premium offering in 2023, we’ve significantly expanded our catalog: up from 150,000 to 400,000 titles in English-language markets. This growth has been fueled by some of Spotify’s more recent deals with leading publishers like Bloomsbury, Podium, and Crooked Lane Books.
Building on our success in English-language markets, we also expanded our audiobooks offering to France, Belgium, the Netherlands, and Luxembourg last year with promising early results.
Attracting new audiences through discovery
Beyond catalog expansion, we’re focused on connecting listeners with audiobooks they’ll love. Unlike traditional credit-based models, Spotify encourages exploration and serendipitous encounters with new authors and genres. To facilitate this discovery, we leverage a blend of human curation and algorithmic recommendations. While algorithms personalize recommendations based on listening history and preferences, our expert editors curate playlists, craft thematic collections, and hand-pick hidden gems to guide listeners on a journey of discovery.
This discovery-driven model is attracting entirely new audiences to the format. In fact, we’ve seen a 30% year-over-year increase in listeners on Spotify in the U.K., the U.S., and Australia. This aligns with Nielsen’s Bookdata for the U.K., which shows that 24% of users who consumed an audiobook in 2024 did so for the first time that year.
In the U.K., the U.S., and Australia, audiobook listening hours on Spotify are up more than 35% year over year. All of this translates to growing revenue for authors and publishers, with Spotify now paying hundreds of millions of dollars to rights holders each year. In the U.S., the Association of American Publishers recently reported that audiobook revenues soared by 23% in 2024, contributing to an overall 6.5% revenue increase for the entire book ecosystem.
What’s old is new again
Our unique approach is also breathing new life into backlist and niche titles. These often-overlooked gems are finding new audiences and generating fresh revenue streams on Spotify, proving that great stories deserve to be heard regardless of their publication dates or genres. Seven of the top 10 audiobooks on Spotify in 2024 in the U.K. were backlist titles, with five of them being more than five years old.
We’re incredibly excited about the future of audiobooks and remain committed to innovation, expansion, and building features that enhance the listening experience for everyone. Audiobooks have the power to transform the way people consume stories, and we’re proud to be at the forefront of this revolution.
Head to Spotify to find your next great listen.
