Celebrating the Vibrant Traditions That Make Global Fandoms Unique With New Campaign

Whether it’s having first access to tickets, being a part of once-in-a-lifetime artist experiences, or  enjoying original series like Billions Club and Countdown To episodes, Spotify is the best place to be a fan. Every day, millions of listeners turn to Spotify to be entertained, express themselves, find connections, explore passions, and so much more. Being a fan deserves to be recognized, and that’s exactly what we’re doing with our latest global marketing campaign. 

Brought to life through stunning photography shot on film, this is more than just a marketing campaign—it’s a visual love letter that brings audiences deep into the cultural heart of seven major global fandoms: Chappell Roan, Doechii, Oasis, Olivia Rodrigo, ROSALÍA, SEVENTEEN, and Turnstile. 

“At Spotify, connecting artists and fans is fundamental to what we do, and this campaign puts that into action. We’re fans too, so we understand the passion and unique identities that make these fandoms so special. From the Pink Pony Club’s distinct energy to the iconic style of ’90s U.K. fashion, we wanted these visuals to really resonate. We want fans to see their communities reflected and feel that connection with the artists they love,” said Marc Hazan, Spotify VP of Partnerships and Marketing.

Through our creative work, fans around the world will see the traditions and unique qualities of their fandoms honored. Whether it’s the pink cowboy hats of Chappell’s fans, the embodiment of Olivia Rodrigo’s debut album cover, or the matching mod haircuts of the Oasis masses, we’re shining a light on their unwavering devotion to the artists they love.