FRESH TAKES

Meet the Curators: New Music Friday Gets a Personal Touch With Editor-Led Video

June 12, 2026

For millions of fans, Friday means one thing: new music. On Spotify, New Music Friday has become a global go-to for discovering new releases each week. Now, for listeners in the U.S., we’re bringing you even closer to the music and the experts who curate it.

Starting today, listeners can find editor-led video recommendations directly within New Music Friday, alongside the song picks. Our editorial team will share perspectives on standout releases, rising artists, and the stories behind the songs fans are talking about each week.

The new experience brings together the reach and influence of New Music Friday with the storytelling and artist recommendations introduced through The Drop Weekly. Since its launch in September 2025, The Drop has shown that listeners respond strongly to editor-led discovery experiences, resulting in more than double the engagement through saves and likes.

Now, New Music Friday becomes a single destination for both. By combining The Drop Weekly’s short-form video with the New Music Friday playlist, we’re giving listeners a more personal way to discover music and a clearer view into how our editors think about the tracks they’re recommending.

“New Music Friday has always been about helping fans discover the best new music each week,” said John Stein, Head of North America Editorial at Spotify. “By bringing our editors directly into the experience, we’re giving listeners a closer connection to the people behind the playlist and more context around the artists and songs shaping culture right now.”

How to tune in

Free and Premium users in the U.S. can simply open the Spotify mobile app and search “New Music Friday” to find the playlist. As you scroll, you’ll find videos from our editors sharing their takes on the latest tracks.

Whether you’re looking for your next favorite artist or a deeper understanding of the music you love, we’ll continue creating new ways to explore both. Make sure to update your app to access the latest.