How to Watch Music Videos First on Spotify

More than half a century ago, Johnny Cash stood in front of a group of inmates at California’s San Quentin State Prison and delivered one of a career’s worth of legendary prison performances. This year, Jelly Roll performed his song “Hands Up” at the same location—the latest milestone in a career defined by hardship, redemption, and the willingness to speak openly about difficult issues. And today, the official music video for the song, captured during his performance at San Quentin, is available to watch first on Spotify for 48 hours.

The “Hands Up” launch is part of a broader effort at Spotify to give users early access to videos from their favorite artists. For the first 48 hours after release, premium subscribers in our beta markets can open Spotify on their TV, desktop, iOS, and Android devices, select “Hands Up,” and get a first look by tapping “Switch to video.” The music video will start playing right where the song left off. To return to background listening, simply press “Switch to audio.” For a full-screen experience on mobile, viewers can simply turn their devices to landscape mode.

There’s plenty to see. The black-and-white clip for “Hands Up,” directed by Anthony Mandler, follows Jelly Roll on his visit to California’s oldest prison, which now offers college courses, career training, restorative justice, and reentry programs designed to prepare people for life after release. The singer leads a group of inmates in a prayer reflecting on the word “freedom” before taking the stage with his band for an intimate, rollicking performance.

And while Jelly Roll is a solo act onstage, he isn’t alone here—keep a close eye on Spotify for more music video debuts dropping soon.

Stream Jelly Roll’s “Hands Up” here—and head over to Spotify for a first look at the accompanying music video.