On an otherwise ordinary Wednesday afternoon at one of New York City’s most iconic museums, Spotify treated visitors to an extraordinary surprise. As patrons explored Guggenheim New York’s famous rotunda during open visiting hours, the unmistakable sound of a cello began to echo through the space. Soon, it was joined by the soaring, timeless voice of Laufey, who appeared for an unannounced performance to celebrate her forthcoming album, A Matter of Time.
The event, “An Afternoon with Laufey and Spotify,” was a one-of-a-kind experience for lucky museum-goers and a curated group of Laufey’s top listeners on Spotify. In partnership with her label, AWAL, Spotify was thrilled to help bring this magical moment to life, offering fans an exclusive sneak preview of her highly anticipated album before it arrives on August 22.
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