Tag: Partnership

Introducing Fitness With Spotify: A New Way to Bring Movement Into Your Daily Routine

April 27, 2026

Time on Spotify should feel meaningful and intentional, not something that slips away in a blur of mindless scrolling. That’s why we’re always investing in experiences that leave you feeling more energized, in control, and empowered. We also look to our user base and the creators on our platform for inspiration. And that’s why we’re expanding into a new category: fitness.

Starting today, we’re introducing guided workout experiences on Spotify, bringing fitness into the same ecosystem as music, podcasts, audiobooks, and video.

Free and Premium users will now have access to dozens of curated playlists, as well as content from established wellness creators like Yoga with Kassandra, Caitlin K’eli Yoga, Sweaty Studio, Chloe Ting Home Workouts, Pilates Body by Raven, Abi Mills Wellness, Sophiereidfit, and others.

Through our new partnership with Peloton, Premium users in supported markets will also gain access to a continually growing catalog of more than 1,400 ad-free, on-demand classes as part of their existing subscription. The catalog includes everything from outdoor runs to structured mat-class options across strength, cardio, yoga, and meditation from fan-favorite instructors like Rebecca Kennedy, Ally Love, and Rad Lopez—no specialized equipment required.

With this new genre, we’re opening the door to a broader range of fitness and wellness experiences, all designed to be flexible, accessible, and easy to integrate into your day.

Meeting users where they are

This expansion builds on how millions already use Spotify, while opening up new ways to serve the nearly 70% of Premium users who work out monthly. More than 150 million fitness playlists are active globally, used by people to get motivated, recover, and reset. Demand continues to grow, with fitness and workout content ranking among the top use cases for our recently launched Prompted Playlist feature.

“For nearly two decades, Spotify has been the soundtrack to the world’s workouts,” said Roman Wasenmüller, VP, Global Head of Podcasts, Spotify. “But listening was only the beginning. Today, we are expanding Spotify to become a true daily wellness companion. By bringing thousands of creators and partners like Peloton directly into our video and audio ecosystem, we are investing in a future where Spotify isn’t just where you spend your time—it’s where you go to build momentum, improve your wellbeing, and get more out of every day.”

How to kickstart your workout on Spotify

Here’s how eligible Premium users in supported markets can access the full collection of Peloton content:

1. Open the Spotify app on mobile, desktop, or your TV device.
2. Search “fitness” to open the Fitness hub, or find it in Browse all.
3. From there, you can explore classes and curated playlists to find the perfect session for your mood and goals.

Workouts are available primarily in English, with select options in Spanish and German. You can also download classes for offline access, so you can work out wherever you are.

A more valuable, active Spotify experience

Fitness on Spotify is designed to be flexible and seamless: start a video workout on your TV, switch to audio on your phone for a run, and wind down with guided recovery on your smart speaker. It’s one experience across devices, with no friction or app-switching.

This is just the start. We’ll keep pushing what’s possible, opening new doors for creators and shaping a more active Spotify that doesn’t just soundtrack your day, but moves with you.

Ready to get moving? Explore our new Fitness hub on Spotify today.

Spotify and Vogue Celebrate Music and Culture in Mexico City

April 24, 2026

In the heart of Mexico City, music, culture, and fashion converged last night as Spotify and Vogue Latin America welcomed guests to an intimate gathering at Soho House. Mexico City listens to more music on Spotify than any other city in the world, making it the perfect place to celebrate as we turned 20.

Hosted by Dustee Jenkins, our Global Chief Public Affairs Officer, and Mia Nygren, our General Manager in Latin America, alongside Karla Martínez de Salas, Head of Content at Vogue Latin America, the event brought together a dynamic mix of the region’s creative voices.

Guests including Willy Chavarría, Paulina Dávila, Dario Yazbek, Montserrat Messeguer, Majo Aguilar, Azul Guaita, Cynthia Buttenklepper, Fernanda Millán, Sofi Newton, Karina Galicia, Raquel Chaves, Fernanda Lecona, and Jessica Díaz gathered over cocktails and local flavors, with conversation flowing throughout the evening. A set by DJ Escuby kept the energy going on the dance floor.

Nintendo and Spotify Bring Nostalgia with New ‘Super Mario Galaxy’ Playlists

April 24, 2026

Nintendo and Spotify are welcoming fans to the Super Mario Bros. 40th anniversary and the release of The Super Mario Galaxy Movie with new playlists and a special in-app experience.

Music of the Galactic Adventure

To coincide with the movie’s release this month, Spotify is introducing two new playlists.

Nintendo Game Music Official Playlist: Through official soundtracks from these beloved games, Super Mario Galaxy and Super Mario Galaxy 2, listeners can relive memories of adventures, characters, and stages on this playlist, experiencing the world of the games on Spotify.

The Super Mario Bros. Movie Official Playlist: A cinematic-worthy audio experience, this playlist features the complete soundtrack from The Super Mario Galaxy Movie. It brings the film’s vibrant energy and emotional depth straight to listeners’ ears, with the heroic anthems and dramatic scores that bring the latest big-screen chapter of Mario’s story to life.

The magic isn’t limited to the music, however. As the songs play, the beloved character Luma will appear directly on the playback bar within the Spotify app for Premium subscribers. It’s a delightful detail designed to deepen the connection between fans and the Super Mario universe.

Billboards bring more Mario moments

To spread the intergalactic excitement farther and wider, Spotify is taking over billboards in New York City, Los Angeles, and Tokyo’s Shibuya Crossing to encourage fans to explore the official playlists and join the celebration. These prominent displays will serve as a beacon for fans, inviting them to partake in the musical journey inspired by the beloved video game series.

Whether fans are OG gamers or younger newcomers to Mario’s adventures, there’s never been a better time to power up headphones and explore the musical galaxy of Super Mario on Spotify.

Spotify and NIVA Partner to Support Independent Venues Across the US

April 15, 2026

For many artists, independent venues are where music careers begin and fan communities take shape. Independent venue operators work hard every day to keep local scenes thriving as they navigate a rapidly evolving live music landscape. They deserve greater visibility and support, and with our latest partnership we’re helping to amplify their impact.

Today, Spotify and the National Independent Venue Association (NIVA) are announcing a year-long partnership designed to support independent live music across the U.S. Throughout 2026, we’ll use our resources to help independent venues—and the artists who perform there—thrive.

“Independent venues are the heartbeat of live music,” said Rene Volker, Senior Director, Live Music, Spotify. “They’re where artists take risks, build devoted communities, and where fans discover what they’ll love for the rest of their lives. This partnership with NIVA is about making sure Spotify’s platform, editorial, and product capabilities are working in direct service of that ecosystem. We’re here for the long game.”

“Independent stages are where every artist gets their start and where nearly 200 million fans a year experience the joy of music, comedy, and performance,” said Stephen Parker, Executive Director, National Independent Venue Association. “NIVA’s Certified Live Independent is a seal that shows the sacrifices and ingenuity that goes into keeping their venue or festival independent. We’re grateful that Spotify is elevating that seal and independent stages on their platform to allow millions of fans to experience the magic of these spaces.”

Here are a few things independent venues, fans, and artists can look forward to.

Amplifying independent events

Together with NIVA, we’re helping fans discover more independent shows on Spotify. That includes boosting visibility for independent venues through features like venue pages and the Live Events Feed, making it easier to find and show up for the shows that keep local scenes thriving.

Monthly playlist spotlights

This summer, we’re launching the Independent Booker Spotlight playlist series, the first editorial partnership of its kind for Spotify’s live music team—celebrating the people shaping independent live music behind the scenes.

Each month, NIVA will select an independent booker to create a playlist with Spotify’s editorial team, spotlighting the people who help keep the lineups at independent stages fresh across the country.

Recognizing independent venues

NIVA’s Certified Live Independent seal marks the independently owned venues that are the backbone of live music—the places where artists grow and fans find their people. The seal is designed to enhance the quality and sustainability of independent live performance, while preserving the authentic and unique spirit that defines these cultural hubs. By displaying this seal on venue pages on Spotify, we’ll surface and recognize the independent venues that are essential to how music grows—giving them visibility on the platform that reflects their importance to the ecosystem.

Investing in the future of live music

We believe in supporting artists throughout their careers, and that includes investing in the venues that anchor both early growth and long-term community building. This partnership is one part of our broader commitment to live music, recognizing that unforgettable performances happen on stages big and small.

This partnership goes beyond just sponsorship. We’re making a commitment to supporting independent live music through visibility, recognition, and reinvestment—from venue amplification and event discovery to spotlight programs and live events.

Spotify has supported the independent venue community for years, including by contributing $500,000 to the #SaveOurStages fund and, more recently, by launching the ability for fans to follow venues directly on Spotify—bringing independent clubs into the same discovery ecosystem as major arenas. Today’s announcement is the next step in that work.

Spotify and Liquid Death Bring Music to the Afterlife With the Eternal Playlist Urn and Playlist Generator

February 24, 2026

Life needs music. So does the afterlife. That’s why Spotify has partnered with Liquid Death to create the Eternal Playlist Urn, the world’s first wireless speaker designed to bring your music somewhere it’s never been before.

Available for purchase now in the U.S. in limited quantities, the Eternal Playlist Urn is a collector’s item for anyone looking to take their love for music to the next level. With a discreet Bluetooth speaker built into the lid, you can connect from any compatible device and enjoy your favorite playlist for all eternity.

Create your own Eternal Playlist

Need help putting together a soundtrack you’ll want to listen to forever? As part of our partnership with Liquid Death, we’re also debuting the Eternal Playlist Generator for Spotify users in the U.S. Here’s how it works:

1. Head to the Eternal Playlist Generator.
2. Answer a few questions, like “What’s your eternal vibe?” or “What’s your go-to ghost noise?”
3. Based on your answers and your Spotify listening history, you’ll get a personalized mix fit for a lifetime…and beyond.

You can share your Eternal Playlist with friends, and if you own the Eternal Playlist Urn, sync it straight to the built-in speaker for maximum otherworldly vibes.

Create your own Eternal Playlist now to soundtrack your afterlife.

Spotify Partners With Bookshop.org and Debuts Page Match Feature to Bridge Physical, E-book, and Audio Formats

February 5, 2026

Since bringing audiobooks to Spotify in 2022, we’ve helped listeners discover thousands of new favorite titles and authors while driving growth in the publishing industry. Today, we’re turning the page with two new updates that will give book lovers an even more personalized and flexible way to enjoy stories on Spotify.

First, we’re announcing a partnership with Bookshop.org, allowing users to purchase physical books through the Spotify app. We’re also introducing Page Match, a first-of-its-kind feature that lets readers seamlessly switch between the printed (or e-book) and audiobook versions of a title.

“We believe the future of reading or listening needs to be flexible and fit more seamlessly into people’s lives,” said Owen Smith, Spotify’s Global Head of Audiobooks. “Since launching Audiobooks in Premium, we’ve seen that when books are easier to discover and enjoy, demand grows, making Spotify a real growth engine for the publishing industry and changing how people find their next great read. Now we’re extending Spotify’s discovery and engagement strengths across both audio and physical formats, so authors can build deeper connections with their audiences and books can follow readers wherever they go.”

Shop Bookshop on Spotify

Physical books remain the go-to format for most readers, accounting for nearly 73% of trade publishing revenue last year. To support how people read, we want to make it easier to engage with titles in whichever format works best.

Launching later this spring, Spotify users in the U.S. and U.K. will be able to purchase physical books via the Spotify app through Bookshop.org, an organization that connects readers to independent bookshops. This partnership is designed to connect discovery on Spotify with physical ownership, making it easier for readers to move from finding a book they’re interested in to enjoying it in the format that feels right. Purchases made on Spotify will directly support those bookshops and the authors who brought that story to life.

“We are excited to see the impact Spotify’s scale will have for local bookstores,” said Andy Hunter, Founder and CEO of Bookshop.org. “By meeting readers where they are and linking to Bookshop.org, Spotify is financially supporting indie booksellers with each purchase.”

Introducing Page Match

We believe that when you find a book that has you completely hooked, you shouldn’t have to put it down. Instead of stopping or losing momentum when you need to hop in the car or go for a run, now you can keep the story going. Page Match is an industry-first feature that lets you move between physical books or e-books and their audiobook counterparts with just a quick scan.

“This is the most exciting development in reading technology I’ve heard about in years because it will get more people reading and listening to books,” said author Harlan Coben.

Available to audiobook listeners on iOS and Android on most English-language titles by the end of February, Page Match ensures your book picks up right where you left off, whether you’re turning pages or pressing play.

Here’s how it works:

1. Open the Spotify mobile app and find the title you’re reading.
2. Tap the Page Match button.
3. Use your camera to scan a page in your physical book.
4. Spotify finds your spot in the audiobook.
5. Ready to return to print? Scan again to find the right place in the text.

Page Match builds on the successful beta launch of Recaps last year. It’s the latest way Spotify is reimagining the reading experience to bring readers back into stories and help them stay with books longer.

We see the future of reading as one that’s personalized, flexible, and built to move fluidly across formats and moments. Together, these updates will make it easier for hundreds of millions of Spotify users to discover books and enjoy them in any way they choose. For authors and publishers, it’s a new opportunity to reach new audiences while deepening connections across audio and print.

Find your next great read in the Audiobooks hub on Spotify.

Spotify and NMPA Announce Agreement to Expand Direct-Licensing Audiovisual Opportunities for Independent Publishers

November 11, 2025

Today, Spotify and the National Music Publishers’ Association (NMPA) launched a new Opt-In Portal for NMPA members to enter into a direct license agreement for expanded audiovisual rights in the US. These new agreements mean higher royalty payouts for independent music publishers and songwriters, and in exchange Spotify will receive new rights to build video features that better connect artists and fans.

“This new partnership with the NMPA will increase revenue for songwriters and independent publishers who are the heart of the industry,” said Alex Norström, Co-President and Chief Business Officer, Spotify. “We look forward to continuing to work with the NMPA to create new value and opportunities for their members.”

“We are pleased that this deal offers indie publishers the chance to enter into direct deals with Spotify in regard to audiovisual streaming functionality on the platform alongside the recently announced larger publishing companies,” added David Israelite, President and CEO, NMPA. “This new income stream reflects the growing value of songs as digital platforms offer new capabilities to consumers.”

The NMPA Opt-In Portal is open to eligible publishers beginning today, November 11, 2025, with onboarding continuing through December 19.

Spotify and FC Barcelona Extend Partnership Through 2030

October 17, 2025

Spotify and FC Barcelona are extending our partnership through 2030, continuing a collaboration that’s redefining how fans, players, and artists connect. The agreement spans the men’s and women’s first teams and includes front-of-training-kit branding, while the Spotify Camp Nou naming rights remain in place through 2034.

Since launching in 2022, the partnership has delivered unforgettable moments, from artist
jerseys to fan activations, blending music and football in ways that resonate globally. This extension reflects a shared commitment to shaping the modern fan experience and pushing the boundaries of what a club-platform partnership can be.

With the reopening of Spotify Camp Nou on the horizon and a new generation of Barça talent rising, Spotify and FC Barcelona are building the future together, one where culture, sport, and sound meet.

To learn more about our partnership, be sure to visit the FC Barcelona hub on Spotify.

Spotify Studios and The Ringer Video Podcasts Are Coming to Netflix

October 14, 2025

Early next year, your favorite video podcasts are getting a bigger stage. Spotify and Netflix are teaming up to bring sports, culture, lifestyle, and true crime video podcasts from Spotify Studios and The Ringer to Netflix to complement the streamer’s existing programming and unlock new audiences and wider distribution for the shows.

Audiences will be able to watch select Spotify Studios and The Ringer video podcasts on Netflix starting in early 2026 in the US, with more markets to follow. This collaboration offers fans more ways to connect with the stories and voices they love. It’s a celebration of creators and a powerful step forward in how their work reaches the world. Some of the video podcasts that will be available to start include:

Sports

Culture/lifestyle

True crime

“At Netflix, we’re always looking for new ways to entertain our members, wherever and however they want to watch,” said Lauren Smith, Netflix VP of Content Licensing and Programming Strategy. “As video podcasts continue to grow in popularity, our partnership with Spotify allows us to bring full video versions of these top shows to both Netflix and Spotify audiences. From pop culture and lifestyle to true crime and sports, this curated selection of video podcasts adds fresh voices and new perspectives to Netflix, making our entertainment lineup more exciting than ever.”

Creativity in motion

This creative collaboration reflects how Spotify continues to evolve podcasting. What began as an audio-first medium is now a vibrant multi-format landscape. As the category matures, Spotify remains focused on innovation, scale, and creator success.

“This partnership marks a new chapter for podcasting,” said Roman Wasenmüller, VP and Head of Podcasts at Spotify. “Together with Netflix, we’re expanding discovery, helping creators reach new audiences, and giving fans around the world the chance to experience the stories they love and uncover favorites they never expected. This offers more choice to creators and unlocks a completely new distribution opportunity.”

Elevating the ecosystem

The collaboration also reinforces Spotify’s belief that when platforms work together, creators benefit. By partnering with Netflix, Spotify is helping creators captivate even more fans worldwide.

Looking ahead, Spotify plans to bring similar opportunities to a wider range of creators. Throughout this expansion, the core principles of Spotify’s podcasting model remain unchanged: Creators retain control, benefit from multiple revenue streams, and are supported in building sustainable businesses.

Together with Netflix, we believe the future of podcasting is becoming more dynamic, more visual, and more connected than ever.

BMG and Spotify Sign New US Direct Licensing Agreement

October 8, 2025

Spotify and BMG have entered into a direct, multiyear US publishing licensing agreement designed to deliver greater value to songwriters and their teams.

This agreement reflects BMG and Spotify’s shared interest in building a direct relationship that ensures songwriters share more directly in the value created by their work. It’s a practical step toward a more flexible licensing model that better serves both publishers and their artists, ensuring BMG songwriters benefit more directly in the growth of streaming.

“At Spotify, we believe the future of music depends on stronger collaboration across the industry,” said Alex Norström, Co-President and Chief Business Officer, Spotify. “Our partnership with BMG advances that vision with renewed support for songwriters through a licensing model that will enhance how music is enjoyed on our platform.”

The deal serves as the latest step following BMG’s announcement in late 2023 that it was taking direct control of its digital business, enabling the company to manage its own relationships with streaming platforms to leverage data, improve artist services, and streamline operations for its substantial music catalog.

“Working directly with Spotify helps us reinforce our mission to ensure songwriters are fairly represented and rewarded for their work,” said Thomas Coesfeld, CEO of BMG. “We’re pleased to agree on a progressive licensing model that reflects the real-world use of music across digital platforms and are excited to take our partnership to the next level as we continue to redefine what a modern music company can be.

“We applaud Spotify’s momentum and support their position on developing new AI protections,” he continued. “While we support the use of AI to enhance human creativity, these policies align with BMG’s philosophy and will help ensure that fair remuneration and protection of artists’ works remain nonnegotiable.”

Amra and Spotify Strike a New Multi-Territorial Direct Licensing Agreement

August 21, 2025

Spotify and amra, the world’s first and only global digital licensing collection society, have entered into a direct multi-territorial, multi-year licensing agreement designed to deliver greater ﬂexibility and value to amra’s songwriter and publisher clients.

The deal represents a broad direct license for digital mechanical and performing rights. Its framework reflects a genuinely collaborative effort between amra and Spotify, with considerations to enable new product features and formats.

“This deal with amra increases our support of publishers and songwriters with new rights,” said Alex Norström, Co-President & Chief Business Oﬃcer, Spotify. “It expands the benefits of streaming for writers, artists, and rights holders, and unlocks additional value for fans as we deliver music around the world.”

Tomas Ericsson, CEO of amra, said, “Our priority and mission at amra is and will always be to maximize the digital value for our songwriter and publisher clients and to ensure their works are protected and valued fairly in the marketplace. This partnership with Spotify, which enables new innovation, reaffirms that commitment. We look forward to continuing to work with Spotify over the coming years.”

Laufey and Spotify Surprise and Delight with an Intimate Performance in NYC

August 15, 2025

On an otherwise ordinary Wednesday afternoon at one of New York City’s most iconic museums, Spotify treated visitors to an extraordinary surprise. As patrons explored Guggenheim New York’s famous rotunda during open visiting hours, the unmistakable sound of a cello began to echo through the space. Soon, it was joined by the soaring, timeless voice of Laufey, who appeared for an unannounced performance to celebrate her forthcoming album, A Matter of Time.

The event, “An Afternoon with Laufey and Spotify,” was a one-of-a-kind experience for lucky museum-goers and a curated group of Laufey’s top listeners on Spotify. In partnership with her label, AWAL, Spotify was thrilled to help bring this magical moment to life, offering fans an exclusive sneak preview of her highly anticipated album before it arrives on August 22.