Spotify’s Fan Life is back—and this time, the spotlight shines even brighter on the fans who make music culture unforgettable. This second installment of our global marketing campaign brings new depth and dimension with a series of short films that capture the movement, sound, and emotion of fan communities. With real fans featured across scenes and stories, we’re celebrating the passion and creativity that fuel artist fandoms around the world.
A new wave of global fandoms
This next chapter of Fan Life features a new lineup of seven global artist fandoms: Bad Bunny, Charli xcx, Lil Uzi Vert, Rezz, Sleep Token, Megan Moroney, and Pitbull. Each film spotlights real-life fans partaking in the distinctive rituals and celebrations that define their communities, from a touching dance party with a Bad Bunny fan and his abuela, to a late-night (or very early morning) bike ride for Charli fans, to Pitbull devotees donning the iconic bald caps and suits.
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