2025 Wrapped is more dynamic, personal, and unmistakably you than ever before. Experience fresh ways to revisit the sounds, voices, and moments that defined your year, and to share them with the world around you.

We brought the beats to Seoul for three unforgettable days of music, experiences, and exclusive performances.

Dive into our Afrobeats experience and feel the pulse of a genre taking over the world. Explore the music, culture, and stories driving its global rise, and be part of the movement.

Our RADAR program powers what’s next in music globally by championing emerging artists. Reaching 183 countries and supporting more than 1,000 artists to date, RADAR fuels discovery, connection, and cultural impact, while giving tomorrow’s stars the stage they deserve.

We believe companies should be able to compete to the very best of their abilities for the hearts and minds of consumers. And that consumers should have access to all the information they need to make better, more affordable choices for them and their families. Visit Time To Play Fair to learn more.