ONE IN A MILLION

The Top Music from Spotify’s First Week in India

March 6, 2019

Last week, we brought Spotify to music lovers in India, the world’s second-most-populous country. Since then, more than one million unique users there have registered for the app. They’ve started to explore an improved experience finely tuned for them with free on-demand content for all, personalization (including many different language options), and multi-platform play.

So what are our newest users streaming? We checked out their top artists, songs, editorial playlists, and genres. What we found is that Indians are starting off strong by listening to musicians and tracks from around the globe, with 68 percent of artists in the top 50 hailing from somewhere other than India. Although the top-streamed songs represent music from around the world, the most-searched artists tend to be local. The top playlists compromise a blend of languages, resembling the diverse makeup of the Indian population.

From Bollywood to Dance Pop and Desi hip-hop to Today’s Top Hits, here are the sounds of Spotify’s first week in India.

Top 10 Songs:

  1. “Sucker” – Jonas Brothers
  2. “I Can’t Get Enough” – benny blanco ft. Selena Gomez, J Balvin, Tainy
  3. “7 rings” – Ariana Grande
  4. “Shallow” – Lady Gaga
  5. “Sunflower” – Post Malone, from Spider-Man: Into the Spider-Verse
  6. “break up with your girlfriend, i’m bored” – Ariana Grande
  7. “Duniyaa” (From “Luka Chuppi”) – Akhil
  8. “Con Calma” – Daddy Yankee
  9. “i’m so tired…” – Lauv
  10. “Talk” – Khalid

Top 10 Artists:

  1. Arijit Singh
  2. Ariana Grande
  3. Tanishk Bagchi
  4. Badshah
  5. Post Malone
  6. Neha Kakkar
  7. BTS
  8. A.R. Rahman
  9. Selena Gomez
  10. Pritam

Top Spotify Playlists:

  1. Today’s Top Hits
  2. Top Hits Hindi
  3. Top Hits Punjabi
  4. Bollywood Romance
  5. Bollywood Butter
  6. Sound of Mumbai
  7. Sleep
  8. Bollywood Party
  9. RAP 91
  10. Desi Hits

Top-streamed genres:

  1. Pop
  2. Dance pop
  3. Desi hip hop
  4. Desi
  5. Filmi
  6. Indian pop
  7. Post-teen pop
  8. Modern bollywood
  9. Sufi
  10. Pop rap

Tune in to Top Hits Hindi to check out some of the most popular music in India right now.