At Spotify, we believe artists deserve clarity when it comes to the economics of music streaming. That’s why last week we unveiled Loud & Clear, a new microsite that breaks down the players and process involved with the royalty system.
Artists want the opportunity to make a living from their work. We want that, too: Although more artists than ever are finding success through streaming, we’re nowhere near done, and we’ll keep pushing to grow the industry. As we make those strides, the Loud & Clear site demystifies how the money flows while also sharing more context when it comes to streaming numbers and how they stack up on Spotify in 2020.
In this week’s episode of our podcast, Spotify: For the Record, we continue the conversation about streaming economics and Loud & Clear.
Our first guest is Sammy Andrews, CEO of Deviate Digital and a board member of the Music Managers Forum (MMF) in the UK, who discusses industry reaction to Loud & Clear and where she thinks we should go from here.
We also speak with Charlie Hellman, Spotify’s Head of Marketplace, who provides more context on Loud and Clear and details how more artists than ever are finding success in the music industry.