Introducing New Spotify Mixes: Personalized Playlists Featuring Your Favorite Artists, Genres, and Decades
Recently, we’ve been working on a new family of personalized playlists: Spotify Mixes. These mixes, built with you in mind, start with the songs you like and update with songs we think you’ll love. They’ll be rolling out starting today to Spotify users globally.
Sound familiar? It is: Spotify Mixes were inspired by Daily Mix, our most popular personalized playlist among users. And since personalization is our thing, we’re always iterating and improving our products in order to provide the best possible audio experience for our listeners.
Last month at our virtual event, Stream On, we announced that we would be evolving and expanding our beloved Daily Mix family by adding more playlists that are increasingly personalized to you and evolve over time—so you have more recommendations to choose from based on your moods and interests.
Gustav Söderström, Spotify’s Chief R&D Officer, said it best: “There isn’t just one Spotify experience. There are actually more like 345 million different Spotify experiences—one for each listener. Every day, half a trillion events—whether they are searches, listens, likes, or countless other actions—take place on Spotify, powering and guiding our machine learning system. This gives us the ability to drive discovery in a way that audio has never seen before.”
Now, we’re excited to share three new mix categories with clearer names that are easier to understand and remember, that will evolve with you: artist mix, genre mix, and decade mix. Based on the music you already love, while offering a new opportunity for discovery, these new Spotify Mixes represent the next generation of focused, personalized offerings at Spotify—right at your fingertips.
Each mix category will have several playlists featuring artists, genres, and decades you listen to often. Here’s how it works:
- Each mix is created with you at the core, based on your listening habits and the artists, genres, and decades you listen to most. They’re rooted in familiarity, meaning that you won’t just hear your favorite artists, but your favorite songs from those artists.
- Then, we supplement by adding in songs we think you’ll love, meaning they’ll be filled with the music you have on repeat alongside some fresh picks. So whether you want to jam out to a specific artist or hear more music from another decade, there’s a mix just for you.
- Finally, each mix updates frequently, so the possibilities are endless and there’s always something new to discover. They’re designed to grow with you over time, so they’ll take your listening into account to help you discover and dive deeper into your new favorite artist, genre, or decade.
This feature is rolling out to Free and Premium users globally. Find your new artist mix, genre mix, and decade mix within “Search” in the “Made For You” hub, and hear more about machine learning in the latest episode of Spotify: A Product Story.
