Since On Repeat’s debut in 2019, Spotify fans around the world have spent over 750 million hours getting more (and more, and more) of the songs they can’t stop listening to. This popular playlist has been a fan favorite for listeners who just can’t get enough of certain songs—even inspiring a social media challenge last summer. The personalized mix is filled with the tracks each user has streamed the most over the past 30 days. And now, it’s reached 12 billion streams globally.
To celebrate this milestone, we’re sharing the songs and artists On Repeat listeners couldn’t get enough of this past year.
- “Blinding Lights” by The Weeknd
- “Dance Monkey” by Tones and I
- “Circles” by Post Malone
- “Don’t Start Now” by Dua Lipa
- “Señorita” by Camila Cabello and Shawn Mendes
In terms of listeners, 18-24 year-olds are the top audience streaming On Repeat most frequently, followed by 25-29 year-olds. Fans in the U.S. also come in at the top spot, followed by the UK, Mexico, Germany, and Brazil. And the decade most listeners want to relive? The 2010s.
This streaming milestone also marks another repeatable moment: For the first time, On Repeat is available for advertising sponsorship across 30 markets in North America, Europe, Latin America, and APAC. (This is only the second personalized playlist available for sponsorship—Discover Weekly became the first in 2019.) That means that advertisers can own the moment end-to-end as they share their messages with Spotify Free users via display, audio, and video ads. TurboTax has signed on as the first U.S. sponsor of On Repeat. Check out more about this over on Ads.Spotify.com.
Whether you contributed 12 or 12,000 of On Repeat’s streams to date, or have yet to press play, relive your favorite music moments with the On Repeat playlist, found under “Uniquely Yours” within the “Made For You” hub.