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Spotify’s Release Radar Personalized Playlist Celebrates Five Years and 16 Billion Streams

September 8, 2021

Five years ago, Fridays got a whole lot better with the launch of Release Radar. The personalized playlist delivers each listener a weekly roundup of new music from the artists they love at the end of the week—and has quickly become a fan favorite in the process. Since its launch in 2016, Spotify users across the globe have streamed from the playlist more than 16 billion times.

Release Radar has become a top-three personalized playlist for listeners around the world, with 18- to 29-year-olds making up more than 50% of the playlist’s audience. It can be found under “Discover New Music” within the “Made For You” hub. In honor of the playlist’s fifth anniversary, we’re sharing a selection of songs and artists that listeners had on their radars.

A few hot tracks:

Some popular artists:

And now, for the first time, Release Radar is joining the ranks of Discover Weekly and On Repeat as the third personalized playlist available for advertising sponsorship. This opportunity allows brands to align with a playlist that sits at the intersection of innovation and culture. It updates every week with music from the last six days, which means listeners are treated to new songs that suit their individual tastes, and advertisers can offer fresh perspectives, services, and products.

Leading the way is Disney+, our first U.S. launch partner. The company will use Release Radar to promote their Billie Eilish concert film Happier Than Ever: A Love Letter To Los Angeles, which premiered on September 3. Learn more about the opportunity at Ads.Spotify.com.

Stay ahead of the curve and check out the latest tunes on your personalized weekly Release Radar in the Made For You hub. And don’t forget to check again on Friday (and next Friday and the one after that), when you’ll have a new batch of specially curated songs.