In March, we announced plans with Google to introduce a first-of-its-kind in-app purchase experience on Android devices called User Choice Billing (UCB). This experience would give Spotify users the freedom to subscribe and make purchases using the payment option of their choice.
We’ve been hard at work building it ever since. Earlier this week, we began rolling out the first test implementation of UCB to Spotify subscribers in select markets around the world. Going forward, Android users will soon be able to choose how to pay for their Spotify subscription in the way that best suits them. You can see an example of the user journey below. In the coming weeks, we’ll expand our test to even more markets.
Spotify has been publicly advocating for platform fairness and expanded payment options for years. We believe that fair and open platforms enable better, frictionless consumer experiences that also empower developers to imagine, innovate, and thrive.
We’re excited to be the first to pilot UCB with Google and we’re especially pleased that our partnership opens up new opportunities for other developers as well. Google has shared additional details here.
Google has taken a bold step to help level the playing field, but this is just the beginning. We’re looking forward to testing, learning and iterating a perpetually improving experience for our users in markets all around the world.