It’s a new year, and that means it’s time to predict which artists will make their mark in 2024. Continuing our annual Artists To Watch campaign, we’ve expanded the list to feature even more artists across many more genres.
Along with streaming data, we tapped our North American music team and editors of our playlist brands—Viva Latino (Latin), Pop Rising (pop), Hot Country (country), juniper (folk), New Noise (rock), Lorem (indie), R&B Rising (R&B), Most Necessary (hip-hop), and mint (dance)—to help select the 90 rising talents featured below. You can also find all of our picks rounded up in one convenient spot with our brand-new Artists To Watch playlist.
You’ll find Musica Mexicana crooner Chino Pacas among Viva Latino’s picks, and introspective hitmaker Teddy Swims included in Pop Rising’s selections. Country and folk singer-songwriters MacKenzie Carpenter and Chance Peña made Hot Country and juniper’s cuts, respectively, while all-women rock band The Beaches and moody indie songstress Chappell Roan were tapped by New Noise and Lorem. Meanwhile, South African vocalist Tyla, Texas rapper That Mexican OT, and Greek electronic producer Argy were recognized by R&B Rising, Most Necessary, and mint, respectively.
Who else should you keep an eye on in 2024? Keep reading for the full list of Artists To Watch.
Viva Latino’s Artists To Watch
Hot Country’s Artists To Watch
Pop Rising’s Artists To Watch
juniper’s Artists To Watch
New Noise’s Artists To Watch
R&B Rising’s Artists To Watch
mint’s Artists To Watch
Lorem’s Artists To Watch
Most Necessary’s Artists To Watch
Press play on our Artists To Watch playlist to discover the sounds of all the artists we’re expecting to make waves in 2024.