Spotify Pilots New Music Experience for Young Listeners on Family Plans
Spotify is committed to bringing the best listening experience to all our users, and that includes parents and families. That’s why we’ve introduced a pilot for a Premium music account for young listeners under the age of 13 (or local market equivalent). The managed account pilot will be available exclusively as part of our Premium Family plan in Denmark, New Zealand, and Sweden.
As young listeners embark on a journey of music exploration with a managed account, through this new pilot they will get to enjoy many of the features and functionality that Spotify users know and love, including personalization features that make music discovery on Spotify so exciting and unique.
For parents and guardians, managed accounts enable them to better tailor the content that is available to young listeners via in-app controls—like managing the playback of Canvas, videos, and content labeled as explicit. They will now also be able to decide whether a young listener can play certain artists or tracks with Spotify’s new control feature.
The managed account is also welcome news for parents and guardians who do not want their recommendations getting mixed up with the latest tween tunes—each account under the plan will have separate recommendations, and a young listener’s musical favorites won’t feed into the plan manager’s annual Wrapped results.
Parents or guardians with a Family plan in Denmark, New Zealand, and Sweden can head to their account page in the app and select the option to “Add a listener aged under 13 [or local market equivalent],” then follow the instructions.
For Premium Family plan subscribers who prefer an already curated, kid-friendly listening experience for younger listeners, the Spotify Kids app is also available in Denmark, New Zealand, Sweden, and 11 other markets.
Both the managed account and Spotify Kids app offer an experience designed for listeners under the age of 13 (or local market equivalent), so it is important for parents or guardians to represent a young listener’s age accurately during account creation.
