Our Wrapped for Creators Experience Toasts 2024 Podcast Listening

More than half a billion people have listened to a podcast on Spotify as part of their daily routines since 2019, proving that the medium is a favorite for listeners. And with more than 6 million podcasts on the platform, it’s clear that creators feel at home with us.

As the year comes to a close, our Wrapped experience celebrates the milestones, trends, and special creator/fan connection we saw with podcasts in 2024. For the first time ever, we’re introducing Your Podcast Clips so podcast fans can enjoy end-of-year messages from some of their favorite podcast creators, and we’re highlighting some of our top lists—breakout creators (more than half the podcasts that charted in 2024 were not on the charts in 2023!), top video podcasts, most anticipated podcasts, and more—for listeners in our Wrapped podcast editorial hub. We’re also giving podcast creators a chance to learn more about their audiences and milestones from the year with our sixth-annual Wrapped for Creators.

Let’s look back at what was trending in the podcast space in 2024 and what creators can expect to find in their Wrapped for Creators experience.

Trending…trending…1, 2, 3

Niche audiences are at the heart of podcasting. True crime buffs have Crime Junkie, Reddit lovers turn to Smosh Reads Reddit Stories, and sports fans get their fix with The Bill Simmons Podcast. The great thing about listeners’ having millions of shows at their fingertips on Spotify is that they can find like-minded individuals or experts talking about practically any subject of interest on a podcast.

As the podcast space continues to grow, we’re seeing the format evolve and video podcasts grow in popularity—in the past year, there’s been an 88% surge in users’ consuming video podcasts. With more than 300,000 video podcasts on Spotify, we’re giving fans a new way to enjoy their favorite shows, allowing them to feel like they are in the room with the host. The Joe Rogan Experience, Call Her Daddy, and Gemischtes Hack are three of the top video podcasts globally for 2024.

Personalized Wrapped experiences for creators

As podcast fans indulge in the revelation of their 2024 listening habits, creators can also dive deep into personalized data with Wrapped for Creators. This experience offers millions of podcasters a unique opportunity to celebrate their milestones from the past year and discover how their podcasts resonated with fans across the world. 

“Wrapped for Creators helps podcasters better understand their global audiences, celebrate their fans, and see the macro trends that shaped our year,” said Jordan Newman, Head of Content Partnerships at Spotify. “Video has officially taken off, comments are fueling creator and fan connection, and more and more shows are gaining global fan bases.”

Creators will receive data stories about their growth from the past year, their top episodes, fan engagement trends, and more. 

If you’re a creator looking for your 2024 Wrapped, you can access your custom “Wrapped for Creators” experience through the Spotify for Creators dashboard, regardless of where you host your show. 

Explore your personalized 2024 Wrapped and learn more about this year’s campaign and experience on our 2024 Wrapped hub.