Spotify’s Music Team Reveals Its Artists To Watch in 2025
Spotify’s global editors and artist partnership teams have the pleasure of listening to new music all day, every day, to identify the hottest rising tracks and artists. Now, with the start of a new year, they’ve come together to predict which artists will make their mark in 2025 with Spotify’s annual Artists To Watch campaign.
To celebrate, they’re spotlighting a list of rising stars across various genres who are poised to shape the sound of the new year. These artists exemplify creative innovation, cultural relevance, and the future of music. They’re breaking through on our editorial playlists with unique styles that are set to define the year ahead.
To give you a taste of what’s to come, our editors selected one must-listen-to song from each artist, all of which we’ve compiled in our Artists To Watch playlist. The 35-track playlist features artists that sweep across genres and sonic influences; a true mix of solo artists and groups globally.
“Our annual ‘Artists To Watch’ list is all about spotlighting the rising stars that are shaping music culture. Last year’s list featured breakouts like Leon Thomas, Chappell Roan, and Teddy Swims, and the 2025 class is just as exciting,” said Monica Herrera Damashek, Head of Artist & Label Partnerships at Spotify. “Our editorial and artist partnerships teams join forces to build a compelling list for audiences across all genres and amplify the selected artists through marketing and editorial playlists. At Spotify, we’re committed to helping artists grow and reach new fans around the world.”
So, who should be on your 2025 radar? Keep reading for our full list of picks, categorized by genre.
Afrobeats
Essential track: “Goosebumps”
Essential track: “Toma Toma”
Christian
Essential track: “FIND MY WAY”
Essential track: “Way back”
Country
Essential track: “Quitter”
Essential track: “House Again”
Essential track: “Ends of the Earth”
Essential track: “I Never Lie”
Dance
Essential track: “Still Riding”
Essential track: “BROKEN”
Essential track: “Dirty Cash (Money Talks)”
Hip-hop
Essential track: “The Viper”
Essential track: “Escape”
Essential track: “Magnolia Rain”
Essential track: “Opps On Deck”
Indie/Folk
Essential track: “Fable”
Essential track: “Messy”
Essential track: “He’s My Man”
Essential track: “SHELL ( OF A MAN )”
Jazz
Essential track: “Pretty Face”
Latin
Essential track: “No Son Doritos”
Essential track: “Los Fin De”
Essential track: “Loco”
Essential track: “Media Hora”
Pop
Essential track: “Diet Pepsi”
Essential track: “I Lied, I’m Sorry”
Essential track: “Happy World”
Essential track: “Angel Of My Dreams”
R&B
Essential track: “BUTTERFLIES”
Essential track: “BIRTHDAY DANCE”
Essential track: “Soh-Soh”
Essential track: “Take Your Time (feat. 6LACK)”
Rock/Alternative
Essential track: “What’re We Doing Here”
Essential track: “Kiss the Ladder”
Essential track: “Pulling Teeth”
Stream our Artists To Watch playlist to hear all our 2025 picks rounded up in one convenient spot.
