Spotify Launches K-Pop Performance Video Series . . . Next Up, TWS
K-Pop remains one of the biggest genres globally, and many fans just can’t get enough of it. That’s why Spotify has launched a new series of K-Pop performance videos that bring listeners even closer to their favorite artists.
From live vocals to choreography, these exclusive showcases offer a fresh, immersive dimension to some of your favorite K-Pop hits. What’s more, the series gives artists an innovative platform for expanding their creative expression and forging deeper connections with their audiences.
The K-Pop performance videos are a vibrant addition to Spotify’s expanding catalog of music videos, available to Premium users across 96 markets. With our existing music video feature, listeners can already seamlessly switch between an audio track and its visual counterpart using the “Switch to video/audio” toggle.
“Performance videos have long been central to fan culture, transforming songs into dynamic artistic expressions that fuel conversation, shape style, and deepen artist-fan connections,” said Jungjoo Park, Head of Music at Spotify, Korea. “In the exciting visual world of K-Pop, they’re essential—offering fans the next best thing to live shows through striking displays of talent and charisma. We’re excited to bring listeners this new series of K-Pop performance videos, and the initiative is truly another testament to how we keep getting better for fans of the genre.”
TWS delivers ‘Freestyle’ performance
Following the successful launch of the series with ENHYPEN‘s choreography for “Loose (Korean Ver.),” the spotlight now turns to the highly anticipated next installment, featuring TWS. If you’re a Premium user in one of the markets where our K-Pop performance videos are available, you can witness their magic moves for “Freestyle” here.
These videos offer a compelling glimpse into what fans can anticipate from future choreography showcases within the series. The cinematography—including expert use of camerawork and lighting—sets the stage for the performers to highlight the artistry of dance, empowering them to convey their unique visions for the featured tracks.
Dive into the world of K-Pop performance videos and stay tuned to more from the series on Spotify.
