CRUSHING ON K-POP

Celebrate a Decade of Our K-Pop ON! (온) Playlist With a Special Series of Spotify Singles

The global success of K-Pop has opened the eyes and ears of music fans around the world. As part of Spotify’s efforts to help the genre travel the globe, we launched our flagship playlist K-Pop ON! (온) in 2014. The Korean word “온” means “100” or “whole,” the playlist’s title embodying the idea that K-Pop is always on 100 for listeners worldwide.

And that couldn’t be more true. In the last decade, K-Pop ON! (온) has amassed more than 5.3 million “saves” by Spotify users across the globe and racked up billions of streams for Korean artists, connecting them with listeners near and far. In fact, yearly streams from the playlist have skyrocketed by more than 5,600% since 2015. K-Pop ON! (온)’s top markets reflect the global demand for the genre, from the United States to Germany to Japan and beyond.

Whether they’re just discovering the genre or uniting over a shared passion, K-Pop ON! (온) has become a key destination for new listeners and veteran superfans alike.

To commemorate 10 years of bringing K-Pop’s very best to the world, Spotify is launching the first-ever Spotify K-Pop ON! (온) Singles, headlined by ENHYPEN, SHOWNU X HYUNGWON (of MONSTA X), and STAYC.

Centered around the theme of “My First K-Pop Crush,” these Spotify Singles feature covers of songs by the sunbaes (senior artists) who first sparked each band’s love of K-Pop. It’s a nod to every fan’s journey into the genre, which began with that first artist who made their heart flutter with their music, performance, and personality. It’s also a call to K-Pop fans around the world to join in this celebration of a shared passion for the genre, and the artists who started it all.

The Spotify Singles for the K-Pop ON! (온) First Crush campaign will drop exclusively on Spotify every two weeks. First up, stream ENHYPEN’s cover of “I Need U” by BTS.

Next, listen to SHOWNU X HYUNGWON’s cover of “I Hate You” by 2PM.

Last but not least, STAYC’s Spotify K-Pop ON! (온) Single will launch on March 15.

With every launch, listeners can also look forward to exclusive bonus content on Spotify’s K-Pop ON! (온) Video Podcast and YouTube channels. From performance videos to behind-the-scenes content, we’ll be unpacking the stories of the performing artists’ First K-Pop Crushes, the significance behind their song selection, and how the original artists inspired their journey in K-Pop.

Stream our K-Pop ON! (온) playlist to dive into the wonderful world of K-Pop.