Tag: curated playlists

Spotify’s Mother of Music Campaign Celebrates the City’s Unmistakable Sound and Culture

Over the past six weeks, Spotify’s been in the vibrant city of Durban in the province of KwaZulu-Natal, South Africa, for our annual Mother of Music (MOM) event. We’ve celebrated the rich creative culture surrounding the Durban-born genre Gqom, along with Amapiano and Kwaito musicβ€”uniquely South African genres that have significantly shaped the trajectory of African music at large and captured the attention of fans worldwide.

From Umqhumos (a South African taxi Gqom-blasting experience complete with local dancers) to Durban nightlife photography exhibitions at the MOM Spirit Home at Hue Cafe in Berea, we’ve hosted a number of events that attracted music fans across Durban. The festivities put some of Durban’s foundational music figures in the spotlight, like dancer, Gqom MC, radio host, and media personality TDK Macassette; prominent Afro-house DJ, producer, and radio host DJ LESOUL; hip-hop and soul king Asvnte; and rising Gqom star DJ Cndo, while featuring collaborations with local streetwear brands like Richmanskyf, Refuse, and Elizabeth Dust, celebrating the visual and kinetic energy that defines Durban.

β€œGqom is more than a genre,” said Phiona Okumu, Spotify’s Head of Music in sub-Saharan Africa. β€œIt’s a movement. And it started here. MOM gives us a chance to honor Gqom’s roots, spotlight the artists, and fuel its next chapter.”

The triple threat: Gqom, Amapiano, and Kwaito

Bred in Durban’s underground scenes, Gqom found its footing around 2009. The city’s minibus taxis became an integral part of Gqom culture, playing host to dance battles and giving commuters a place to share and rate the latest tracks. The vibrant Bhenga dance culture emerged soon thereafter, with expressive moves that feature wavy arms, toe-tapping, wobbly knees, and intricate footwork.Β 

With its raw, hypnotic sound born in the backrooms of KwaMashu, Gqom has seen a truly meteoric rise: Spotify recorded a staggering 5,732% growth in global Gqom streams since 2018. Check out the top 10 global Gqom hits:

    1. β€œAma Gear” by Dlala Thukzin, Funky Qla, MK Productions, and Zee Nxumalo
    2. β€œNgeke” by Big Nuz and Dj Yamza
    3. β€œOmunye” by Benny Maverick, Distruction Boyz, and Dladla Mshunqisi
    4. β€œJohn Cena” by Sho Madjozi
    5. β€œHade Boss” by DJ Lag, K.C Driller, and Mr Nation Thingz
    6. β€œSohlala Sisonke” byΒ  Dlala Thukzin, MK Productions, and Zeh McGeba
    7. β€œBanomoya” by Busiswa, Prince Kaybee, and TNS
    8. β€œMidnight Starring” by Busiswa, DJ Maphorisa, DJ Tira, Distruction Boyz, Moonchild Sanelly, and Rude Boyz
    9. β€œNgibambeni” by Mxolisi Khumalo, YANII
    10. β€œEyadini” by Dason, Manqonqo, and Saviour Gee

While Amapiano has found worldwide appeal, Durban artists have infused the genre with a unique, gritty, and soulful flavor. It’s a sound deeply influenced by the city’s Gqom roots, born from township ingenuity and a distinct local vibe. This is the music of artists like Dlala Thukzin, MaWhoo, Distruction Boyz, and Rudeboyz, who are carrying the torch passed down by their house and Kwaito forebears.

Amapiano’s rise is nearly incomprehensible, with an explosive 114,377% growth in global streams between 2018 and 2024. The top 10 Amapiano tunes globally and their makers are:

    1. β€œImithandazo (feat. Young Stunna, DJ Maphorisa, Sizwe Alakine & Umthakathi Kush)” by DJ Maphorisa, Kabza De Small, Mthunzi, Sizwe Alakine, Umthakathi Kush, and Young Stunna
    2. β€œMnike” by Ceeka RSA, DJ Maphorisa, Nandipha808, Tumelo_za, Tyler ICU, and Tyrone Dee
    3. β€œAwukhuzeki” by DJ Stokie, Omit ST, Sobzeen, and Zee_nhle
    4. β€œMasithokoze” by DJ Stokie, and Eemoh
    5. β€œImnandi lento” by Mellow & Sleazy, SjavasDaDeejay, TitoM, and Tman Xpress
    6. β€œIzenzo” by Aymos, Bassie, and T-Man SA
    7. β€œMina Nawe” by Emotionz DJ, Happy Jazzman, Mashudu, and Soa Mattrix
    8. β€œKeneilwe” by Dalom Kids, Master KG, Nkosazana Daughter, and Wanitwa Mos
    9. β€œSETE” by Blxckie, K.O, and Young Stunna
    10. β€œSukakude” by Babalwa M, Kelvin Momo, and Sfarzo Rtee

Kwaito’s 9,820% rise since 2018 is also staggering. The hottest Kwaito songs on the global charts are:

    1. β€œLento” by Professor and Speedy
    2. β€œKhona” by Mafikizolo and Uhuru
    3. β€œNkalakatha” by Mandoza
    4. β€œMagasman” by Lebo Mathosa and Trompies
    5. β€œSister Bethina” by Mgarimbe
    6. β€œNgomhla Wosindiso – 2014” by Zola
    7. β€œLive My Life” by Winnie Khumalo
    8. β€œSweety Lavo” by Copperhead, OSKIDO, and Trompies
    9. β€œBe There” by Big Nuz, DJ Ganyani, and MLU
    10. β€œUmdlwembe” by Zola

Through Mother of Music, we are reaffirming our commitment to telling local stories that have global resonance. With Gqom, Durban built a genre that shook the world, and the world is still dancing.

Stream our MOM playlist on Spotify.