Whether you’re a music fan or an artist, Fridays are about to get even better. Today, Spotify’s highly influential New Music Friday playlist—a curated selection of the most anticipated new tracks of the week—is debuting a global rebrand.
The revamped playlist, which has 43 versions worldwide, will continue to serve as the leading destination for listeners who want to discover new music from both established and emerging talent. With over 3.5 million followers in the U.S. and 8 million globally, it’s an achievement and milestone for artists to have their new tracks included on the list.
With today’s visual relaunch, Spotify is continuing to support its ongoing investment in the must-hear playlist brand, with a major social campaign, New York and Los Angeles billboards, and new cover art. Inspired by a trend of artists making their own celebratory New Music Friday social media assets, Spotify For Artists will now test a new feature where all artists added to the U.S. version—to start—of New Music Friday will be able to grab and share a branded and personalized social asset a la Wrapped.
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