As December 2019 drew near, people around the world were feeling excited—sure, for the holidays and the New Year—but also for Wrapped. For the past couple of years, Spotify has launched the elaborate end-of-year campaign showcasing the top songs, artists, albums, and, more recently, podcasts that users streamed the most throughout the year.
Last year’s Wrapped was no different, and with the dawn of a new decade, we also took a look back at the last 10 years of streaming.
But how was it all done? How were we able to deliver a seamless personalized experience for more than 200 million users across the globe around a decade’s worth of streaming data?
Well, we’re glad you asked.
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