Tag: Wrapped 2020

3 Tips & Tricks to Enhance Your 2020 Wrapped Experience

December 9, 2020

Last week, we unveiled the artists, songs, and albums the world streamed the most in 2020, as well as personalized 2020 Wrapped results for our eligible Free and Premium users. By now, if you’ve indeed “unwrapped” your Wrapped, you probably learned which song you streamed the most, how many artists you discovered, and the number of hours you binged one particular podcast—but that’s not where the fun stops. 

Here are a few tips on three new features we’ve unveiled to help you get even more out of your 2020 Wrapped experience.

1. Check out the new Wrapped voice commands

Did you know you can play Spotify using your voice? Tap Search on your mobile app and you’ll find a small microphone button to the right of the bar. Hit the icon (you may have to grant the Spotify app permission to access your phone microphone if this is your first time using the feature) and simply ask Spotify to play any artist, song, or playlist.

Now, Free and Premium users in the U.S. will also be able to use that same microphone icon to ask Spotify about their Wrapped. Hear one of a dozen unique and personalized facts about your 2020 music and podcast listening habits by saying something like: 

  • “Tell me a Wrapped fact”
  • “Tell me about my listening habits”
  • “Tell me about my listening history”
  • “Tell me a 2020 listening fact”

Or you can ask it to play music featured in your Wrapped:

  • “Play my top songs from 2020”
  • “Play my top songs from this year”
  • “Play my 2020 top songs”
  • “Play my top songs playlist”
  • “Play my top songs”
  • “Play my Wrapped 2020”
  • “Play your top songs 2020”
  • “Play your top songs from this year”

2. Get fancy with our social media integrations

Users and artists love to share their Wrapped on social media channels like Instagram, Facebook, Twitter, and Snapchat—and 2020 Wrapped sharing is already in full force. This year, users can even use two new interactive Instagram Story lenses, Kaleidoscope and Data Story Quiz, to share their reactions and test their 2020 listening knowledge. Here’s how:

  1. Navigate to Spotify’s official global Instagram profile (@Spotify).
  2. Tap the “Effects” icon (after “Grid” and “IG TV”) to reveal all of Spotify’s custom filters.
  3. Select the “Kaleidoscope” or “Data Story Quiz” lenses and tap “Try It” to check them out!

This year, we’re also adding one more social media channel to the mix: TikTok. This custom Wrapped integration for U.S. and UK TikTok users, available through Thursday, December 11, combines the best of 2020 Wrapped with custom TikTok videos. Here’s how:

  1. Open up the TikTok app and tap the Plus button to create a video.
  2. On the video recording screen, tap Effects to search for the branded 2020 Wrapped effect. 
  3. Tap the 2020 Wrapped effect icon and you’ll see a flash of color take over the screen. After the flash, the prompt “My #2020Wrapped Top _____ is” will appear.
  4. Share your completed stat with a TikTok video creation!

3. Customize your Share Cards

This year, for the first time, users can also customize their share cards before posting them to their social media feeds. On the final screen, you’ll be able to choose from one of four distinct color choices to personalize your Wrapped more than ever before.

Check out all of these features and more by heading to Spotify.com/Wrapped. 

Here’s What Families Streamed Most in 2020 on Spotify Kids

December 7, 2020

As 2020 comes to a close, we can’t help but recognize that it was a year unlike any other—especially for families. Remote learning and virtual birthday parties became the new normal as families developed new routines and ways to keep kids engaged. From lullabies for bedtime to beloved film and TV soundtracks for playtime, this year families around the world turned to Spotify Kids, our stand-alone app designed for kids ages 3+ and exclusive to Spotify Premium Family subscribers, for entertainment and even distraction.

For parents, this means reclaiming their own Spotify libraries and all the personalization that they enjoy, while their kids can develop a love for music and stories through an experience that’s meant just for them. This means your end-of-year Wrapped no longer has to include your children’s favorite hits instead of yours.

Today, we’re unveiling for the first time Spotify Kids’ top tracks, artists, and even stories that families have been enjoying the most throughout the year. Here’s what got kids (and their parents) excited to press play:

2020’s top track in the U.S. was Tones And I’s “Dance Monkey.” The love for this catchy, upbeat hit makes sense: a global Spotify survey* revealed that parents said their kids’ favorite genre was pop. Other pop artists also ranked among the top 10 in the U.S., including Dove Cameron from The Descendants (also the top artist in Canada) and JoJo Siwa. The top artist in Sweden this year was Dolly Style, while in New Zealand it was The Wiggles.

When it comes to the top artist in the U.S., that honor goes to KIDZ BOP Kids. “It’s been amazing to see how music has helped bring people together this year,” said the group (Alana, Ayden, Egan, and Layla) when they heard the news. “We’ve loved seeing kids singing and dancing along to their favorite KIDZ BOP songs at home with their families—just like us!”

This year, we also saw movie soundtracks dominate the top spots on Spotify Kids. Here are some of the hits that kids put on repeat in the U.S.:

Parents turned to Spotify Kids for dreamy lullabies to soothe. In our global survey, 44% of U.S. parents said lullabies are a big part of raising their children. It’s no surprise, then, that several of the top Spotify Kids playlists this year focused on relaxing, dreamy tunes. 

But once nap time ends, storytime begins. The Captain Underpants series by Dav Pilkey, LEGO Ninjago, and Peter Pan all came out on top for Spotify Kids listeners—an audience riveted by tales of adventure.  

This year, we updated the amount of content on Spotify Kids to ensure your children aren’t stuck humming the same tune over and over. We now have more than 300,000 kid-friendly tracks and more than 1,300 playlists to accompany moods, moments, activities, and everything in between. 

From pop tunes to bedtime stories, Spotify Kids engaged families in a whole new way this year. Ready for more? Head to the Kids & Family hub to finish this year on a high note.

*Spotify conducted a global online survey among 10,200 music-streaming parents with at least one child under the age of 19 in the household. Responses were collected across 11 key markets in March 2020. 

6 New Features to ‘Unwrap’ in Your Spotify 2020 Wrapped

December 1, 2020

Yesterday we revealed the most-streamed music and podcasts on Spotify around the world in 2020, as well as some of the trends taking listening by storm. But today is all about you as the Spotify 2020 Wrapped personalized experience becomes available for listeners around the world. 

Starting today, eligible users can access their personalized Wrapped experience exclusively in the Spotify mobile app on iOS and Android. As usual, this year’s Wrapped is full of insights on the artists, songs, genres, and podcasts that defined your listening in 2020—and it’s created from data unique to each and every listener.

This year, in addition to everything fans love most about Wrapped, we’ve also added a few new features to help you dig even deeper into your listening habits. 

1. New in-app quizzes allow you to test your skills at predicting the top podcasts, artists, and even top decade you streamed most.

2. You can follow the Story of Your 2020 with your Top Song to witness your top song’s journey through the year, from its first stream to its 100th and all the notable listens in between.

3. We’ll share a deeper dive into podcast listening, complete with how many minutes users spent listening and the most binge-worthy podcast of the year.

4. Premium users can look forward to new badges that crown listeners with various titles based on the ways they listened. For example, if a number of your playlists gained significant new followers, you’ll be a Tastemaker. If you listened to a song before it was cool (aka hit 50,000 streams), you’ll get the Pioneer badge. And based on the number of songs you added to playlists this year, you just might become a Collector.

5. New personalized playlists will help you make the most of what you listened to this year. These range from Your Top Songs, the songs you loved most this year in one convenient place, to Missed Hits, our Wrapped discovery playlist where we recommend popular similar 2020 releases you didn’t listen to that we think you might like. Plus, listeners in the U.S., UK and Ireland, Australia, New Zealand, and Canada can dig deeper into some of your top artists of 2020 in On Record, a mixed media experience that highlights your top 2020 artists. 

6. Finally, for the first time ever, we’re opening up the world of Wrapped to non-users. (How’s that for fighting FOMO?) Even if you’re not a Spotify subscriber, you can still check out the latest in Spotify’s global listening trends. Whether you’re looking into the most streamed podcast or the decade the world listened to the most, non-users can now join the conversation that wraps up our year in streaming. Check out the new experience at Spotify.com/Wrapped on either your desktop or your mobile browser.

As usual, today also marks the unveiling of our Wrapped Creator Experience for podcasters and artists. Creators can access their own individualized Wrapped microsite with all the ways their fans listened this year. Check out Spotify for Artists and Spotify for Podcasters to learn more.

Find even more Wrapped in our Media Kit.

Go Behind the Scenes of 2020 Wrapped on Our ‘Spotify: For the Record’ Podcast

December 1, 2020

Every December Spotify announces Wrapped, one of the most anticipated moments of the year  where we unveil the most streamed artists, albums, songs, playlists, and podcasts that defined how more than 320 million people around the world listened to and discovered audio. Whether it was to stay informed, sing along, or simply tune it all out, people kept listening and creators never missed a beat. 

If you’re eager to learn more about what artists and podcasters defined this year that was unlike any other, you can find 2020’s most-streamed lists here. Want to go behind the scenes? Check out the latest episode of our podcast Spotify: For the Record.

Today we’re chatting with Alex Bodman, Spotify’s VP, Global Executive Creative Director, who gives us a peek behind the creative process and insight into the final product. Learn how this unprecedented year influenced the campaign’s themes of “gratitude” and “resilience.”

One of the most exciting things about Wrapped is learning who, globally, is the most-streamed artist on Spotify. This year, that honor goes to Bad Bunny. In this episode, hear from Spotify’s Co-Head of Music, Jeremy Erlich, as he calls up the Puerto Rican rapper to share the news.

And while Bad Bunny secured the top spot, our data revealed that 2020 has been a strong year overall for Latin music, with five of the top 20 most-streamed artists falling into this category. We talk to Monica Herrera Damashek, Spotify’s Head of U.S. Latin, Artist Label Partnerships in North America, to learn more about why these artists and their music resonates with so many listeners around the world.

Ready to unwrap this year’s Wrapped? Check out the episode “2020: That’s a Wrap!” 

 

This episode is no longer available as of November 2021, however you can get more great stories and news delivered audibly by following our podcasts, Spotify: For the Record, Spotify: Mic Check, and Spotify: Discover This.

Las Tendencias que Marcaron al Streaming en 2020

December 1, 2020

No hace falta decirlo: 2020 fue un año diferente a los demás. Uno que, a pesar de sus desafíos únicos, inspiró la creatividad con tantas personas encontrando formas de unirse como una comunidad resiliente. El 2020 también ha sonado de manera diferente y, en el camino, el audio ha actuado como un compañero, fortaleciendo nuestras conexiones con el mundo que nos rodea y dándonos esperanza.

La campaña Lo más escuchado llega una vez más. Para muchos de nosotros, la música y los podcasts nos ayudaron a sobrellevar el año, que es lo que hace que #MiSpotify2020 sea tan especial: durante los altibajos, la gente siguió escuchando y el audio nunca perdió el ritmo.

Entonces, ¿qué escuchó el mundo en 2020?

Artistas con más streams a nivel mundial

Este año, el puertorriqueño Bad Bunny se adjudica el primer lugar este año con más de 8.300 millones de streams de fanáticos de todo el mundo. Su álbum YHLQMDLG, lanzado a fines de febrero y con colaboraciones con Sech, Anuel AA y Daddy Yankee, es también el álbum número uno en streams. Siguiendo a Bad Bunny están Drake y la estrella de Colombia J Balvin. El cuarto artista más reproducido es el fallecido rapero Juice WRLD, seguido por The Weeknd.

Billie Eilish continúa su reinado como la artista femenina más escuchada en Spotify por segundo año consecutivo, seguida por Taylor Swift y Ariana Grande en segundo y tercer lugar. Dua Lipa y Halsey se ubican como la cuarta y quinta artistas femeninas con más streams.

Canciones más escuchadas a nivel mundial

La canción más reproducida del año es “Blinding Lights” de The Weeknd, que se mantuvo firme después de ser la segunda canción más reproducida del verano con casi 1.600 millones de reproducciones este año. En el segundo y tercer lugar, respectivamente, están “Dance Monkey“, del ex músico callejero australiano Tones And I, que se volvió viral en 2019, y “The Box.” de Roddy Ricch. La cuarta canción más reproducida es la pegajosa “Roses – Imanbek Remix” de Imanbek y SAINt JHN, seguida de “Don’t Start Now” de Dua Lipa.

Álbumes más reproducidos a nivel mundial

Después del primer lugar de Bad Bunny para el álbum más reproducido, YHLQMDLG , está After Hours , de The Weeknd y Hollywood’s Bleeding. de Post Malone. Completando la lista de los álbumes más reproducidos, encontrarás Fine Line de Harry Styles y Future Nostalgia de Dua Lipa.

Podcasts más populares a nivel mundial

Más y más podcasts llegaron a Spotify en 2020, y con más de 1.9 millones de títulos, ahora hay algo para todos. Eso incluye The Joe Rogan Experience, que ocupa el puesto número uno para el podcast más popular del año. Completando los espacios dos y tres están  TED Talks Daily y The Daily, que muestran que los oyentes se mantenían informados como de costumbre. En el número cuatro se encuentra otro show nuevo, The Michelle Obama Podcast. El quinto podcast más popular es el programa de comedia y consejos, Call Her Daddy..

Géneros de podcasts más populares a nivel mundial

Los podcasts en Spotify cubren una variedad de temas que se adaptan a los variados intereses de nuestros oyentes. ¿Qué géneros atrajeron a la gente en 2020? El primer lugar es Sociedad y cultura, un género que incluye historias espeluznantes y contenido gastronómico. El siguiente en la fila es Comedia, que no es ninguna sorpresa ya que muchos están buscando más formas de reír este año. El tercer lugar está reservado para Salud y estilo de Vida, lo que demuestra que a los oyentes les encanta acudir a los podcasts para el bienestar. Arte y entretenimiento ocupa el cuarto lugar y Educación ocupa el quinto lugar, lo que demuestra que las personas recurren a los podcasts tanto para un descanso como para aprender.

Tendencias globales del streaming en 2020

Este año, también miramos más allá de los artistas, canciones, álbumes y podcasts individuales y nos sumergimos en las tendencias que dieron forma al streaming este año, las cosas que lo hicieron sonar tan diferente.

A medida que las personas comenzaron a distanciarse de las redes sociales, vimos un aumento en playlists con temas nostálgicos, playlists con temas de trabajo desde casa y en los oyentes que escuchan podcasts de bienestar. 

También vimos cambios en la forma en que las personas escuchaban. Notamos un aumento en la escucha desde casa (a través de las playlists que crearon), así como en la cantidad de personas usando Spotify desde consolas de juegos.

Este también fue un año que exigió la amplificación de las voces de comunidades de color en canciones, playlists y podcasts, ya que personas de todo el mundo salieron a las calles para decir: Black Lives Matter.

2020 también estuvo lleno de descubrimientos a medida que más y más personas escucharon podcasts por primera vez.

¿Quieres conocer más sobre tendencias y los primeros lugares de las listas? Echa un vistazo a nuestras listas de los artistas, canciones, álbumes, grupos, y los podcasts más escuchados a continuación, y no te olvides de visitar el micrositio #MiSpotify2020 en los próximos días para ver tus favoritos personales y recibir una playlist basada en tus gustos.

Así que sin más preámbulos… 

Lo más escuchado en Spotify 2020: 

Artistas Más Escuchados a nivel global

  1. Bad Bunny
  2. Drake
  3. J Balvin
  4. Juice WRLD
  5. The Weeknd

Artistas Más Escuchadas a nivel global 

  1. Billie Eilish
  2. Taylor Swift
  3. Ariana Grande
  4. Dua Lipa
  5. Halsey

Álbumes Más Escuchados a nivel global

  1. YHLQMDLG, Bad Bunny 
  2. After Hours, The Weeknd
  3. Hollywood’s Bleeding, Post Malone 
  4. Fine Line, Harry Styles 
  5. Future Nostalgia, Dua Lipa 

Canciones Más Escuchadas a nivel global 

  1. “Blinding Lights” by The Weeknd
  2. “Dance Monkey” by Tones And I 
  3. “The Box” by Roddy Ricch 
  4. “Roses – Imanbek Remix” by Imanbek and SAINt JHN
  5. “Don’t Start Now” by Dua Lipa 

Podcasts Más Populares a nivel global

  1. The Joe Rogan Experience
  2. TED Talks Daily
  3. The Daily
  4. The Michelle Obama Podcast
  5. Call Her Daddy

Géneros Más Populares 

  1. Sociedad y Cultura 
  2. Comedia
  3. Salud y Estilo de Vida
  4. Arte y Entretenimiento
  5. Educación

¿Estás listo para escuchar las canciones y podcasts más reproducidos? Visita este hub para encontrar todo de 2020. Y encontrar más en nuestro kit de medios.

The Trends That Shaped Streaming in 2020

December 1, 2020

It goes without saying: 2020 was a year unlike any other. One that, despite its unique challenges, inspired creativity with so many people finding ways to come together with resiliency as a community. 2020 has also sounded differently—and throughout it all, audio has acted as a companion, strengthening our connections with the world around us and giving us hope.

Spotify’s Wrapped is here once again to help us look back on the year. For many of us, music and podcasts helped get us through, which is what makes 2020 Wrapped so special—through ups and downs, people kept streaming, and audio never missed a beat.

So, what did the world listen to in 2020?

Most Streamed Artists Globally

Puerto Rican rapper Bad Bunny claims the top spot with more than 8.3 billion streams this year from fans around the globe. His album YHLQMDLG—released in late February and featuring collaborations with Sech, Anuel AA, and Daddy Yankee—is the number one streamed album as well. Following Bad Bunny is Drake and Latin star J Balvin. The fourth most-streamed artist is the late rapper Juice WRLD, followed by The Weeknd.

Billie Eilish continues her reign as Spotify’s most-streamed female artist for the second year in a row, followed by Taylor Swift and Ariana Grande in spots two and three. Coming in as the fourth and fifth most-streamed female artists are Dua Lipa and Halsey. 

Most Streamed Songs Globally

The most-streamed song of the year is The Weeknd’s “Blinding Lights,” which held out strong after being the second most-streamed song of the summer with almost 1.6 billion streams this year. In the second and third spots, respectively, are Australian ex-busker Tones And I’s viral 2019 earworm “Dance Monkey” and Roddy Ricch’s “The Box.” The fourth most-streamed song is the catchy “Roses – Imanbek Remix” by Imanbek and SAINt JHN, followed by “Don’t Start Now” by Dua Lipa.

Most Streamed Albums Globally

The most-streamed album of 2020 is Bad Bunny’s YHLQMDLG with over 3.3 billion streams, followed by The Weeknd’s After Hours and Post Malone’s Hollywood’s Bleeding. Rounding out the list of most-streamed albums you’ll find Harry Styles’ Fine Line and Dua Lipa’s Future Nostalgia. 

Most Popular Podcasts Globally

More and more podcasts came to Spotify in 2020, and with over 1.9 million titles, there’s now something for everyone. That includes The Joe Rogan Experience, which holds the number one spot for most popular podcast of the year. Filling in spots two and three are TED Talks Daily and The Daily, showing that listeners were staying in the know as usual. Coming in at number four is a new series from a well known voice: The Michelle Obama Podcast. The fifth most popular podcast is the comedy/advice show Call Her Daddy.

Most Popular Podcast Genres Globally

Podcasts on Spotify cover a range of topics that cater to the varied interests of our listeners. What genres were people drawn to in 2020? Taking spot number one is Society & Culture, a genre that includes both spooky stories and foodie content. Next in line is Comedy, which is no surprise as many are looking for more ways to laugh this year. Spot three is reserved for Lifestyle & Health, demonstrating that listeners love turning to podcasts for wellness. Arts & Entertainment ranks fourth and Education ranks fifth, proving that people are turning to podcasts for both a break and a time for learning.  

2020 Global Streaming Trends

This year we also looked beyond the individual artists, songs, albums, and podcasts and dove into the trends that shaped streaming—the things that made it sound so different.

As people started to social distance, we saw an increase in nostalgia-themed playlists and work-from-home-themed playlists, and in listeners listening to wellness podcasts like Unlocking Us with Brené Brown and Get Sleepy: Sleep meditation and stories.

Unwrapping Wrapped 2019: Spotify VP of Engineering Tyson Singer Explains

February 18, 2020

As December 2019 drew near, people around the world were feeling excited—sure, for the holidays and the New Year—but also for Wrapped. For the past couple of years, Spotify has launched the elaborate end-of-year campaign showcasing the top songs, artists, albums, and, more recently, podcasts that users streamed the most throughout the year.

Last year’s Wrapped was no different, and with the dawn of a new decade, we also took a look back at the last 10 years of streaming.

But how was it all done? How were we able to deliver a seamless personalized experience for more than 200 million users across the globe around a decade’s worth of streaming data?

Well, we’re glad you asked.