How big of a fan are you of your favorite musical act? Have you recommended your favorite songs to friends and strangers alike? Have you forever memorialized their work on your body with a tattoo? Did your fandom, in some mystical twist of fate, lead to you meeting your significant other?
Kye O’Hagan, a Geese superfan from Glasgow, can answer “yes” to all of those questions. And thanks to his love of the blazing-hot Brooklyn group, he’s one of the faces of Spotify’s latest Fan Life campaign, which begins rolling out around the world today with images that focus on the live concert experience. Fan Life celebrates real fans—the folks who bring years of memories, traditions, and participation to bear—by capturing their sacred and unique concert rituals, highlighting an experience that transforms music into community.
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