Tag: hit me hard and soft

Billie Eilish and Spotify Bring the Mysterious Universe of ‘HIT ME HARD AND SOFT’ To Seoul

June 12, 2024

In May, Spotify and Billie Eilish welcomed U.K. fans inside the vast, mysterious world of her third studio album, HIT ME HARD AND SOFT, during an immersive listening experience hosted at the innovative London showspace Lightroom.

On June 18, we’re introducing this one-of-a-kind experience to Billie’s fans in Seoul, South Korea.

What can they expect? The event will offer a unique opportunity to immerse themselves in Billie’s latest musical journey. Visitors will dive into Billie’s world through the album art—an image of the artist underwater, floating beneath a white wooden door. As they make their way through Billie’s tracks, they’ll plunge deeper into the music. 

Taking place at Seoul’s Théâtre des Lumières, the event will accommodate hundreds of fans.

“We are thrilled to bring Billie Eilish’s immersive listening experience to Korea, serving as the bridge that connects Billie and her fans in South Korea,” said Jungjoo Park, Spotify’s Head of Music, South Korea. “We will continue to showcase our global music ecosystem and help drive culture that brings artists and fans together in a truly unique, Spotify way.”

HIT ME HARD AND SOFT marks Billie’s first full-length album in three years, following up on 2021’s Happier Than Ever and 2019’s WHEN WE ALL FALL ASLEEP, WHERE DO WE GO? With each album release, Spotify has helped connect Billie devotees to the dark-pop prodigy in new and exciting ways, including a multisensory interactive experience, our first-ever artist hub, special on-platform album experiences, and more.

Check out photos from the event, where Billie herself made a special appearance alongside global superstar JENNIE to answer fan questions!

Billie Eilish and Spotify Invite You Inside the Mysterious Universe of ‘HIT ME HARD AND SOFT’

May 9, 2024

Billie Eilish fans have been waiting with bated breath for her third studio album, HIT ME HARD AND SOFT, arriving May 17. Now, together with Spotify, Billie invites fans to step inside the vast, mysterious world of her new project with an immersive listening experience at the innovative London showspace Lightroom.

On May 16 and 17, Lightroom’s large-scale projections and state-of-the-art sound system will take fans on a one-of-a-kind journey through the HIT ME HARD AND SOFT universe.

First, visitors will dive into Billie’s world through the album art—a haunting image of the artist underwater, barefoot, and floating beneath a white wooden door. As they make their way through the 10 tracks, they’ll plunge deeper into the concepts and music. For the final track, “BLUE,” they’ll make their way back up through an expansive body of water until finally reaching fresh air—and an entirely new perspective.

Multiple showings of the experience will take place across both days to accommodate thousands of fans. Visitors can head to Lightroom now to RSVP. Located in the city’s King’s Cross neighborhood, the four-story performance space is designed to host artist-led shows.

HIT ME HARD AND SOFT marks Billie’s first full-length album in three years, following up on 2021’s Happier Than Ever and 2019’s WHEN WE ALL FALL ASLEEP, WHERE DO WE GO? With each album release, Spotify has helped connect Billie devotees to the dark-pop prodigy in new and exciting ways, including a multisensory interactive experience, our first-ever artist hub, special on-platform album experiences, and more.

Billie fans, be sure to pre-save HIT ME HARD AND SOFT now. In the meantime, enjoy our This Is Billie Eilish playlist to hear the artist’s very best.